XMG ALT launches ahead of 4/20 celebrations with a beverage formula geared towards health-conscious cannabis enthusiasts. The cannabis beverage is made with zero sugar and contains zero calories. Available in two bold flavors, Grape, and Black Cherry, the carbonated beverage boasts 10mg of THC.
Lori Hatcher, Head of Commercial at Truss Beverage Co., states that the brand is excited to "provide consumers with an exciting smoke-free alternative just in time for 4/20 and ahead of summer." Both beverage options contain all-natural flavoring.
XMG ALT is an introductory kick-off of what's to come for the brand/ The company has plans to launch XMG Sodas and more low-sugar flavors. For now, consumers can purchase the Black Cherry and Grape flavors at authorized cannabis dispensaries.
Image Credit: XMG ALT
What's Driving This Trend
- Healthy Cannabis Beverages
- As consumers become more health-conscious, there is a great opportunity to create low-calorie and zero sugar cannabis beverages
- All-natural Flavoring
- Using all-natural flavoring in cannabis-infused beverages can attract health-conscious consumers who are looking for healthier options
- Calorie-free Alternatives
- Providing calorie-free cannabis beverages can fill a gap in the market for consumers who are looking to enjoy cannabis without consuming excess calories
Who This Affects Most
- Cannabis Industry
- Creating calorie-free and low-sugar cannabis-infused beverages can be a disruptive innovation in the cannabis industry, attracting health-conscious consumers
- Beverage Industry
- Collaborating with cannabis companies and creating low-calorie and naturally flavored cannabis-infused beverages can be a huge opportunity for the beverage industry
- Health and Wellness Industry
- Innovating and creating low-calorie and all-natural cannabis-infused beverages can be disruptive in the health and wellness industry, attracting consumers who are looking for healthier options
