Truss Beverage Co. is debuting 15 new cannabis beverages ahead of the summer season. The new release consists of the ‘Little Victory’ line, including a new ‘Little Victory Celtzer Lime,’ ‘Little Victory Celtzer Raspberry,’ and the ‘Little Victory Sparkling Peach.’ The ‘Bedfellows’ series also arrives, featuring the ‘Bedfellows Sour Razpaartner,’ ‘Bedfellows Doppelrädder,’ and the ‘Bedfellows Passionfruit Pals.’ The ‘XMG’ line up receives a ‘Blue Raspberry’ and ‘Lemon Iced Tea’ treatment, and the soda line of the same name returns with ‘Cream Soda,’ ‘Root Beer,’ ‘Orange Soda’ and ‘Cola.’
Cannabis beverages have seen high demand recently as consumers look for alcohol alternatives to consume over the summer. Truss Beverage Co. is dedicated to experimenting with flavor to find a suitable solution for every set of taste buds, and the brand will continue to provide cannabis-infused beverages throughout authorized stores.
Image Credit: Truss Beverage Co.
What's Driving This Trend
- Summer-ready Cannabis Beverages
- Cannabis beverages with unique and enjoyable flavors are in high demand as consumers search for alcohol alternatives.
- Cannabis-infused Soft Drinks
- Cannabis-infused sodas like Cream Soda and Root Beer are trendy as brands provide more options in the market.
- Unique Cannabis Product Flavors
- Brands are experimenting with new and unique flavors to cater to different taste buds.
Who This Affects Most
- Cannabis Beverages
- As more brands experiment with flavor, opportunities for creative product development arise within the cannabis beverage industry.
- Non-alcoholic Beverage
- As more consumers look for alcohol alternatives, the non-alcoholic beverage industry has the potential to offer innovative options with cannabis-infused beverages.
- Artisanal Soda Industry
- The artisanal soda industry can expand their product offerings to cater to individuals who are also looking for a cannabis infusion in their drink.
