Aurora Cannabis, the largest Canadian medical cannabis company, launched two new cannabis-infused beverages produced by Vacay. Both of the latest launches from Vacay take the form of 3:1 hybrid beverages with two to three milligrams of THC and 6.4 to 8.6mg of CBD. While Strawberry Pineapple Tropical Soda is refreshingly sweet, tart and summery, Pineapple Coconut Tropical Fizz 3:1 features tangy fruits that remind of an island escape.
Notably, the new cannabis-infused beverages are crafted with SōRSE emulsion technology for little to no cannabis aroma or taste.
At launch, Aurora's newest cannabis-infused products produced by Vacay are exclusively available to Aurora's veteran patients first. With this launch, Aurora is introducing a new product category that meets the needs of patients in Canada.
Key Themes Behind This Trend
- Cannabis-infused Beverages
- The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to explore new product categories and cater to the needs of cannabis consumers.
- Hybrid Beverages
- The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to offer more diverse and customized products.
- SōRSE Emulsion Technology
- The use of SōRSE emulsion technology in crafting cannabis-infused beverages allows for little to no cannabis aroma or taste, opening up possibilities for the development of products that appeal to a wider consumer base.
Where This Applies
- Beverage Industry
- The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to tap into the growing market of cannabis consumers and diversify their product offerings.
- Cannabis Industry
- The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to attract new and diverse consumer segments.
- Technology Industry
- The use of SōRSE emulsion technology in crafting cannabis-infused beverages showcases a disruptive innovation opportunity for the technology industry to revolutionize product development processes for other industries as well.
