Versus Neon Rush is a new beverage that features a lemon-lime flavor, 30 milligrams of caffeine and 8.5-10mg THC and 1mg CBD. This hybrid carbonated beverage is a new launch that makes the most of SōRSE emulsion technology to reduce the aromas and taste of cannabis so that it is virtually undetectable.
Versus' Neon Rush has a flavor and electric packaging that may vaguely remind of a popular carbonated soft drink with a refreshing lemon-lime flavor.
Canadian-based leading global medical cannabis company Aurora Cannabis is launching Neon Rush, produced by Versus, exclusively to its veteran patients first. This innovative cannabis-infused beverage release is poised to meet the taste, experience and product variety that patients and recreational adult cannabis consumers seek.
What's Driving This Trend
- Cannabis-infused Beverages
- The launch of Versus Neon Rush demonstrates the growing trend of cannabis-infused beverages in the market.
- SōRSE Emulsion Technology
- The use of SōRSE emulsion technology by Versus showcases the trend of utilizing new methods to reduce the taste and aroma of cannabis in infused beverages.
- Medical Cannabis Market
- The exclusive launch of Neon Rush to Aurora Cannabis' veteran patients highlights the trend of medical cannabis companies targeting specific patient populations with innovative product offerings.
Who This Affects Most
- Beverage Industry
- The launch of Versus Neon Rush in the cannabis-infused beverage market presents opportunities for expansion and innovation within the beverage industry.
- Technology Industry
- The use of SōRSE emulsion technology by Versus opens up opportunities for further advancement and exploration in the technology industry.
- Medical Cannabis Industry
- The exclusive release of Neon Rush to Aurora Cannabis' veteran patients indicates potential growth and development within the medical cannabis industry.
