The brand Onward, a subsidiary of Trulieve, has introduced a new beverage named Half & Half to its 'Stronger Sips' Upward product line. This range is characterized by a higher potency of active ingredients.
The Upward Half & Half beverage is an Arnold Palmer-inspired blend of lemonade and black tea. The drink is formulated to be a low-calorie, alcohol-free alternative. Each serving contains a combined 10 milligrams of THC and CBD. Onward supplements this beverage with 100 milligrams of caffeine derived from natural sources, and 100 milligrams of L-Theanine, an amino acid often associated with promoting a state of calm focus. Due to this composition, the Upward Half & Half beverage delivers a balanced and sustained energy boost without the subsequent fatigue sometimes associated with traditional energy drinks.
Image Credit: Onward
What's Driving This Trend
- Functional Beverage Blends
- Beverages that combine traditional drinks with functional ingredients present an opportunity to cater to health-conscious consumers seeking alternatives to caffeine-laden energy drinks.
- Cannabis-infused Drinks
- The integration of THC and CBD into mainstream beverages opens avenues for creating new consumer products that address both wellness and recreational preferences.
- Low-calorie Energy Sources
- There's a growing demand for low-calorie energy drinks that maintain efficacy without relying on sugar, aligning with the health trends of the modern consumer.
Who This Affects Most
- Functional Food and Beverage
- This industry can capitalize on the blend of traditional flavors with health-promoting additives to create novel products that appeal to diverse consumer needs.
- Cannabis Beverage Market
- The burgeoning cannabis beverage sector provides a platform for innovation in product formulations that meet regulatory standards while appealing to curious consumers.
- Health and Wellness Drinks
- As the wellness market expands, there's an opportunity for industries to develop beverages that promote energy and focus without the typical drawbacks of conventional products.
