Tattersall Functional Beverages has been launched by Tattersall Distilling as its wellness offshoot that will provide consumers with ways to enhance their mood and wellness in a hemp-based way. The brand is launching two new beverage options including Uplift and Unwind, which each have hemp-derived, THC-infused recipes that are also free from alcohol. Uplight has a citrus-forward flavor and is targeted towards socialization, while Unwind has a berry flavor and will help with calming and relaxation.
Co-Founder Jon Freidler commented on Tattersall Functional Beverages saying, "Tattersall has always been about crafting high-quality drinks for any situation or mood. Today, more people are looking for different options, including reducing or eliminating alcohol, but they still want something that feels adult, festive, and functional. That’s why now is the right time to expand our portfolio into alcohol alternatives, offering a better alternative to uplift or unwind.”
Image Credit: Tattersall
What's Driving This Trend
- Hemp-based Wellness Drinks
- Functional beverages that incorporate hemp ingredients are tapping into consumer desires for natural mood enhancement and relaxation.
- Alcohol-free Socialization
- The trend towards non-alcoholic yet sophisticated beverages is providing consumers with alternatives for social scenarios without sacrificing the experience.
- Thc-infused Functional Beverages
- THC-infused drinks are emerging as a novel category, offering consumers both recreational and wellness benefits in a convenient format.
Who This Affects Most
- Functional Beverage Industry
- The functional beverage industry is expanding with innovative offerings like hemp-infused drinks that cater to health-conscious consumers seeking lifestyle enhancement.
- Cannabis Supplement Industry
- Leveraging cannabis-derived ingredients, this industry is providing new pathways for wellness products that resonate with consumers interested in the therapeutic benefits of cannabinoids.
- Non-alcoholic Beverage Industry
- The non-alcoholic beverage industry is innovating through premium options that maintain an adult-oriented experience without the traditional effects of alcohol.
