The Rhythm Relax beverage is a functional wellness product for consumers seeking out a way to more effectively relax at the end of a long day or on time off. The drink features a Cucumber Honeydew flavor, and is formulated with 25mg of broad spectrum hemp extract along with 100mg of L-Theanine. The latter is the amino acid found in green tea that helps to offer relaxing benefits without causing feelings of drowsiness.
CEO and Co-Founder of Rhythm Ian Monat commented on the Rhythm Relax beverage saying, "Considering everything that’s happened this year, everyone deserves a spa day to unwind. Rhythm Relax brings those blissful moments of serenity within reach on a daily basis, with no reservation required."
Why This Trend Is Growing
- Functional Beverages
- The trend of functional beverages with hemp extract and natural ingredients produces a disruptive innovation opportunity for the beverage industry.
- Wellness Products
- The wellness trend offers disruptive opportunities to create new product formulations that target relaxation and stress relief.
- Green Tea Extract
- The use of green tea extract as an ingredient in relaxation products can be a food trend that could lead to product innovation for health and wellness industries.
Industries Being Reshaped
- Beverage Industry
- The functional beverage market has the potential to disrupt the traditional beverage industry through the introduction of products that serve a specific purpose, such as relaxation and stress relief.
- Health and Wellness Industry
- With an increase in consumer interest in wellness and relaxation, the healthcare industry can benefit from the introduction of new products for stress management and relaxation.
- Natural Products Industry
- As consumers become more mindful of what they put into their bodies, the natural products industry can take advantage of the trend towards using plant-based ingredients in functional wellness products.
