From apricot kernel drinks to adaptogenic tea bundles, the April 2022 drinking innovations showcase the industry's push for new ingredients. ROOTS, a start-up company in Taiwan, uses apricot kernels to respond to consumer demands for healthier beverages. In the same vein, Sama, a new lifestyle brand, is producing rejuvenating tea blends to maximize energy levels throughout the day.
In the alcoholic beverage space, companies like Usual Wines are making clean and sustainable wine more accessible. The company uses fresh ingredients to flavor its wines. Brands are harnessing the nutritional benefits of real ingredients to flavor their beverages, making for an infused drinking experience. Another example of an intricate flavor profile comes from the Dead Man's Fingers Tequila Reposado, which aims to challenge the conventional tastes of tequila and other spirits for exciting cocktail-making.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
