Luna Bay Booch's Raspberry Rose Celebrates Women's History Month
Laura McQuarrie — March 7, 2022 — Lifestyle
References: lunabaybooch & prnewswire
Luna Bay Booch launched a limited-edition Raspberry Rose flavor to mark Women's History Month and for the occasion, the female-founded company is donating a percentage of sales from the exclusive flavor to the Global Fund for Women. This new flavor is described as feminine and bold and it gets its unique taste from a combination of fresh berries, rose and yerba mate tea.
The pink-hued hard kombucha can offers a subtle nod to female strength with a crescent moon design. In a male-dominated spirit industry, Luna Bay Booch stands strong as the only hard kombucha brand to be brewed with yerba mate tea. Additionally, the 6% ABV beverages are vegan, gluten-free, non-GMO, and above all, refreshing and full of spirited flavor.
The pink-hued hard kombucha can offers a subtle nod to female strength with a crescent moon design. In a male-dominated spirit industry, Luna Bay Booch stands strong as the only hard kombucha brand to be brewed with yerba mate tea. Additionally, the 6% ABV beverages are vegan, gluten-free, non-GMO, and above all, refreshing and full of spirited flavor.
Trend Themes
1. Women-led Beverage Brands - Luna Bay Booch's female-led initiative with a limited-edition Raspberry Rose flavor proves that female-founded beverage brands can make a significant social impact through culture-sensitive products.
2. Sustainable Alcoholic Beverages - Luna Bay Booch's vegan, gluten-free, non-GMO hard kombucha, brewed with yerba mate tea creates disruption within the alcoholic beverage industry by positioning itself as a healthy and eco-friendly alternative to traditional alcoholic beverages.
3. Charitable Sales Campaigns - Luna Bay Booch's sales campaign where a percentage of sales are donated to a cause can be adopted by beverage industries for marketing their products while simultaneously making social impact.
Industry Implications
1. Alcoholic Beverages - Luna Bay Booch's environmentally-friendly and creative flavors serve as a disruptive innovation opportunity for alcoholic beverage companies worldwide, emphasizing the importance of sustainability and the introduction of unique flavors.
2. Women's Health Products - Luna Bay Booch's female-targeted initiative to dedicate their limited-edition flavor to Women's History Month serves as an opportunity for women's health product industries worldwide to create awareness and promote women's health through customized product offerings.
3. Socially-conscious Campaigns - Beverage industries can learn from Luna Bay Booch's limited-edition flavors and social impact campaigns to create a positive brand image and revenue, simultaneously building goodwill and becoming socially conscious brands.
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