Boochcraft, a San Diego, California-based company that specializes in delectable and fully organic plant-based hard kombuchas, recently launched the second of its 'Liquid Art Lab' series in the form of a Blueberry Ginger Ale.
This particular hard kombucha makes use of premium organic maple syrup that was obtained as the result of a collaboration between Boochcraft and the Adirondack Family Farms. Meanwhile, dried ginger root was incorporated into the recipe in order to lend it an earthy spiciness without being overpowering on the palate. Elsewhere, the inclusion of dry lavender adds floral yet arboreal hints that help bring all the components together.
The Blueberry Ginger Ale comes in at seven percent ABV and has a delightfully bubbly character, with the combination of blueberries, lavender and ginger making it a unique offering in the hard kombucha space.
Image Credit: Boochcraft
Why This Trend Is Growing
- Organic Plant-based Beverages
- Disruptive innovation opportunity: Develop new flavors and variations of organic plant-based beverages to cater to health-conscious and eco-friendly consumers.
- Artisanal Alcoholic Beverages
- Disruptive innovation opportunity: Create unique and flavorful alcoholic beverages using natural and high-quality ingredients, appealing to consumers looking for premium and craft options.
- Flavor Combinations
- Disruptive innovation opportunity: Experiment with unconventional flavor combinations to create novel and unexpected taste experiences that stand out in the market.
Industries Being Reshaped
- Beverage Manufacturing
- Disruptive innovation opportunity: Incorporate organic and plant-based ingredients to create healthier and more sustainable beverage options for consumers.
- Craft Brewery
- Disruptive innovation opportunity: Use artisanal techniques and premium ingredients to produce distinctive and flavorful alcoholic beverages that cater to the growing demand for craft beers and spirits.
- Health and Wellness
- Disruptive innovation opportunity: Develop innovative and natural drink options that promote health and well-being, targeting consumers seeking functional beverages with added benefits.
