Highland Brewing, which has spent the past three decades growing into North Carolina's largest homegrown brewery, has launched a delicious new fruited ale that makes abundant use of tart blueberries.
The aptly named 'Berryful' fruited ale comes in at five percent ABV (alcohol by volume). Boasting an eminently fruity flavor profile, this particular brew was made with a combination of Apollo hops, white wheat and pilsner malt. This specific combination of ingredients makes for a beer that is accommodating to the flavor of tart blueberries as well as the recognizable blueberry hue, both of which come to the forefront.
Available at Highland Brewing and at retail stores across the southeast U.S. until June 2023, the 'Berryful' fruited ale is well and truly suitable for springtime sipping.
Image Credit: Highland Brewing
Key Themes Behind This Trend
- Fruited Ales with Unique Ingredients
- Breweries can experiment with different fruits or ingredients to create unique flavors that stand out in the market.
- Seasonal Beers
- Breweries can focus on creating beers that cater to specific seasons, such as springtime, to appeal to customers looking for a seasonal experience.
- Craft Beer Growth
- Small and independent brewers can continue to grow the craft beer industry through creativity and unique offerings, such as fruited ales.
Where This Applies
- Breweries
- Brewers can capitalize on the growing trend of fruited ales and seasonal beers to attract new customers and stand out in a crowded market.
- Alcohol and Beverage Sales
- Retail stores and distributors can increase sales by promoting and stocking unique, seasonal beers like Highland Brewing's 'Berryful' fruited ale.
- Agriculture
- Fruit growers can partner with breweries to supply fresh, high-quality fruit for use in fruited ales and other flavored beers.
