From pineapple to orange and everything in between, the top March 2023 beverage trends show that citrus is certainly having a moment.
While fruit juices are nothing new, the fruity flavors that consumers know and love are now being offered in fresh new formats. For instance, Minute Maid recently expanded its Aguas Frescas lineup to include the refreshing new Aguas Frescas Pineapple Horchata. Another fun new take on citrus is Olipop's Lemon Limes soda, which is low in sugar and gentle on the gut.
Of course, it's not just juices and sodas getting a citrus punch; the March 2023 beverage trends reveal that alcoholic drinks are also going topical. For instance, HARD MTN DEW Livewire is a new canned alcoholic cocktail that features a burst of orange citrus. Another example is Buchanan’s Pineapple, which is actually the first flavored spirit from the Diageo-owned brand.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
