High Noon Tequila Seltzer is a new tequila-based offering for fans of hard seltzer. Made with a combination of real blanco tequila and real juice, this beverage comes in at just 100 calories with a format that's free from gluten and sugar.
As described by the brand in a press release, this new product is geared toward "tequila lovers who were never satisfied with malt-based hard seltzer offerings." There are four refreshing flavors for tequila and hard seltzer lovers to appreciate: Lime, Grapefruit, Passionfruit and Strawbery. The sessionable tequila-based hard seltzer can be found in an 8-pack that's ready to be shared with others who don't want to compromise on convenience or taste.
Later this year in the spring, the brand will be supporting the launch of this line with a full 360 marketing campaign.
Why This Trend Is Growing
- Tequila-based Seltzers
- The rise of tequila-based seltzers as a new popular alcoholic beverage with the potential to disrupt traditional beer and malt-based seltzer markets.
- Blanco Tequila Infused Drinks
- The trend of using blanco tequila in seltzers and other non-traditional beverages as a disruptive innovation opportunity for the tequila industry to expand its market reach.
- Sessionable Alcoholic Drinks
- The trend of sessionable alcoholic drinks, such as tequila seltzers, as a way to cater to consumers looking for healthier and lower-calorie options with the potential to disrupt traditional high calorie and high ABV beverages.
Industries Being Reshaped
- Alcohol Industry
- The emergence of tequila-based seltzers is a potential disruptive innovation for the alcohol industry, especially for beer and malt-based seltzer markets.
- Tequila Industry
- The trend of using blanco tequila in seltzers and other non-traditional beverages represents a disruptive innovation opportunity for the tequila industry to expand its market reach by targeting consumers looking for healthier, lower calorie, and more diverse beverage options.
- Health and Wellness Industry
- The trend of sessionable alcoholic drinks, such as tequila seltzers, caters to consumers looking for healthier and lower-calorie drink options, and could potentially disrupt traditional high calorie and high ABV beverages while aligning with the health and wellness industry's focus on healthier lifestyles.
