The sun is shining once again and, as the 2023 beverage trends reveal, so are canned cocktails.
With the season for sipping upon us, brands have doubled down on new cocktails for the spring and summer. Some of the standout canned cocktails among the 2023 beverage trends include Zing Zang's fiery new ready-to-drink Bloody Mary, the fruity new Jim Beam Kentucky Coolers, and Bud Light Chelada Tajín Chile Limón, which was born out of a collaboration between Bud Light and Tajín.
Even brands that are not usually in the cocktail game have gotten in on the trend. Just take the example of SunnyD, which released its first-ever SunnyD Vodka Seltzer. Another example is HARD MTN DEW Livewire, which is just the latest addition to Mountain Dew's rapidly expanding line of alcoholic drinks.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
