Spring has yet to even begin, but it's clear that McDonald's is already in summer mode with the launch of its new Classic Lemonade.
Though new additions to the McDonald's menu usually come with a lot of fanfare, the addition of Classic Lemonade to the brand's beverage menu has been a quiet affair. Just as the name suggests, the new Classic Lemonade drink consists of real lemon juice mixed with real cane sugar. bits of lemon pulp – just like a traditional glass of lemonade. The new drink comes in small, medium, and large sizes, and is available in stores, from the drive-thru, and via carry-out through the McDonald’s App. You can even have the drink delivered through McDelivery.
Image Credit: McDonald's
Key Themes Behind This Trend
- Summer Drinks Revival
- The addition of classic lemonade to McDonald's beverage menu suggests a trend in introducing traditional summer drinks to fast food chains.
- Real Ingredient Craze
- The use of real lemon juice and real cane sugar in McDonald's Classic Lemonade highlights a trend towards consumers seeking out products containing authentic, real ingredients.
- Quiet Menu Solitude
- The quiet affair surrounding the introduction of McDonald's Classic Lemonade suggests a trend towards brands promoting new menu items in a more subdued way.
Where This Applies
- Fast Food Industry
- The launch of McDonald's Classic Lemonade emphasizes a trend in the fast food industry to offer traditional summer drinks to consumers.
- Beverage Industry
- The trend towards using real ingredients in drinks, like McDonald's Classic Lemonade, presents an opportunity for the beverage industry to advertise their use of authentic, quality ingredients.
- Food Delivery Industry
- As McDonald's Classic Lemonade is available through the McDonald’s App and McDelivery, this highlights an opportunity for the food delivery industry to continue to provide an efficient and seamless food/drink delivery experience.
