The A&W Lemonade Shake is the newest addition to the QSR brand's menu that's formulated with creamy desserts and a summertime favorite in mind for a hybrid version of the two. The shake starts off with vanilla soft serve that's blended with lemonade to give it a creamy yet slightly tart flavor profile. The shake is finished with a serving of whipped cream along with a cherry to give it the picture perfect appearance patrons will enjoy.
The A&W Lemonade Shake is a seasonal menu item being added to the brand's existing permanent lineup of milkshakes, which includes Strawberry, Vanilla and Chocolate. The shakes are part of a larger movement towards flavor experimentation and mashups within the QSR industry.
Image Credit: A&W
What's Driving This Trend
- Flavorful QSR Mashups
- There is opportunity to explore creative flavor combinations in the QSR industry.
- Seasonal Menu Items
- Creating seasonal menu items can create excitement and increase sales in the QSR industry.
- Summertime Favorites
- QSR businesses should consider adding summertime favorites to their dessert items, such as lemonade-flavored milkshakes.
Who This Affects Most
- Quick Service Restaurants (qsrs)
- QSRs can experiment more with flavor combinations to attract customers and retain them while providing seasonal menu items.
- Dessert Industry
- The dessert industry can benefit from creating seasonal items and experimenting with unique flavor combinations.
- Beverage Industry
- The beverage industry can incorporate summertime flavors, like lemonade, into their products to create new and appealing options for their customers.
