These new Shake Shack lemonades are being launched as a series of refreshments perfect for patrons to enjoy this winter when looking to enjoy a taste of warmer weather. The lemonades include the returning Blood Orange Lemonade alongside the new Pomegranate Sweet Basil Lemonade and the Sunset Lemonade, which are all crafted with house-made lemonade and real fruit juices. Each of the lemonades are priced at $3.99 for a small and $4.99 for a large, and can also be ordered as a Fifty/Fifty, which mixes your choice of lemonade with Organic Harney & Son's black tea.
The new Shake Shack lemonades are a taste refreshment option that are only being launched at participating locations for a limited time.
Image Credit: Shake Shack
Key Themes Behind This Trend
- Fruit-infused Lemonades
- Opportunity for food and beverage companies to capitalize on the growing demand for refreshing fruit-infused lemonade beverages especially during the winter season.
- Limited Edition Beverages
- Opportunity for companies to offer limited edition beverages to drive impulse purchases and create a sense of exclusivity among customers.
- Non-alcoholic Specialty Drinks
- Opportunity for bars and restaurants to expand their non-alcoholic drink menu offerings to cater to the growing demand for specialty drinks and mocktails.
Where This Applies
- Food and Beverage
- Food and beverage companies can innovate and formulate new fruit-infused lemonade flavors to cater to growing customer demands for refreshing non-alcoholic specialty drinks.
- Quick-service Restaurants
- Opportunity for quick-service restaurants to add limited edition lemonade flavors to their menu offerings to drive sales and increase customer loyalty.
- Bars and Restaurants
- Bars and restaurants can innovate and include more non-alcoholic specialty drink options to their menu offerings to cater to the growing demand for non-alcoholic alternatives.
