Shake Shack is really shaking things up this fall with a tangy new beverage lineup that include three pickled crisp sippers: the new Concord Grape Punch, the Harvest Berry Lemonade, and the Yuzu Orange Cider.
Shake Shack's fall 2022 beverage lineup features fresh new drinks made with real juices. The first of the new collection is the Concord Grape Punch, which combines concord grape juice with the brand’s signature lemonade, as well as rosemary and ginger. Next up is the new Harvest Berry Lemonade, which mixes Shake Shack’s signature lemonade with aronia berry juice, real orange, bergamot citrus, and a hint of cinnamon. Finally, the new Yuzu Orange Cider mixes real yuzu, orange, and apple juice with the brand's signature lemonade, as well as cinnamon and ginger.
All three of the new drinks are available from all participating Shake Shack locations now for a limited time.
Image Credit: Shake Shack
What Makes This Trend Stand Out
- Real Juice Beverages
- The trend of using real juices as an ingredient in beverages provides an opportunity for businesses to offer healthy and fresh options to consumers.
- Combining Unique Flavors
- Combining unique flavors like concord grape, aronia berry, and yuzu in beverages could be a disruptive innovation opportunity for businesses in the beverage industry.
- Seasonal Beverage Lineups
- Creating seasonal beverage lineups with new and unique drinks can be a way for businesses to keep their offerings fresh and exciting for consumers.
Sectors Adopting This
- Beverage Industry
- Incorporating real juices and unique flavor combinations can be a way for businesses in the beverage industry to stand out from competitors and offer healthier options to consumers.
- Fast Food Industry
- Introducing seasonal beverage lineups with unique flavors like concord grape, aronia berry, and yuzu can be a way for businesses in the fast food industry to attract new customers and increase sales.
- Hospitality Industry
- Creating new and exciting seasonal beverage lineups can be a way for businesses in the hospitality industry to provide guests with unique experiences and increase revenue.
