These new Shake Shack shakes are being launched by the brand to provide consumers with a way to satisfy their sweet tooth with some decidedly indulgent ingredients that don't skimp on rich flavor.
The shakes come in the new Wake & Shake flavor as well as the Chocolate Pie Shake, which are both being launched for a limited time only. The Wake & Shake option is achieved with Red Bay coffee that has been blended with the brand's frozen vanilla custard along with maple syrup and orange zest with a whipped cream and orange candy topping. The Chocolate Pie Shake, on the other hand, has a chocolate ganache toasted oat pie sourced from Four & Twenty Blackbirds that's hands-on with chocolate frozen custard with a croissant cookie crumble topping.
The new Shake Shack shakes are priced around $6 each.
Image Credit: Shake Shack
Key Themes Behind This Trend
- Specialty Milkshakes
- The trend of unique and high-end milkshakes is growing, creating opportunities for new flavor profiles and eye-catching presentation.
- Collaborations
- Collaborations between food and beverage brands offer opportunities for cross-promotion and innovative flavor combinations.
- Limited Time Offerings
- Limited time offerings generate excitement and a sense of exclusivity that can drive sales and brand loyalty.
Where This Applies
- QSR
- Quick service restaurants can capitalize on the trend of specialty milkshakes by offering unique, high-quality options that stand out from the competition.
- Coffee
- Coffee shops can explore collaborations with milkshake brands to offer cold, blended coffee drinks that appeal to a wider customer base.
- Dessert
- Dessert shops can experiment with limited time offerings of specialty milkshakes to generate buzz and drive foot traffic to their store.
