These new Shake Shack shakes are being launched for the new year to offer patrons a delicious option to enjoy as a post-meal dessert or an impromptu treat-like snack.
The shakes come in the form of the Dreamsicle Shake and the Tiramisu Shake, which are both focused on achieving a satisfying flavor using premium ingredients. The Dreamsicle Shake is crafted with a blend of vanilla and blood orange frozen custard before being toped with whipped cream and crushed orange candies to mimic the flavor of orange ice cream bars. The Tiramisu Shake boasts tiramisu frozen custard that boasts notes of mascarpone and coffee, while the topping of whipped cream is accented with cocoa powder and a lady finger.
Image Credit: Shake Shack
What's Driving This Trend
- Limited-edition Milkshake Flavors
- The creation or promotion of rare, innovative milkshake flavors can attract customers to try and purchase the product.
- Premium Ingredient Promotion
- Expanding on premium ingredients and the unique flavors they offer can create a trend for similar products and a competitive advantage for the industry.
- Post-meal Desserts
- The creation of affordable, innovative, and accessible dessert options for consumers can capture the hearts of those with a sweet tooth.
Who This Affects Most
- Fast Food Industry
- Shops, restaurants, or franchises in the fast food industry can create opportunities for upselling desserts or creating custom drink lines.
- Confectionery Industry
- Companies in the confectionery industry can collaborate or create their own premium dessert lines to be marketed alongside or as alternatives to typical confectionery and dessert products.
- Retail Industry
- The creation of affordable, innovative sweets and treats beyond traditional desserts, can open new revenue streams for retail companies and stores.
