Smalls Sliders just unveiled the perfect summer drink for pairing with its signature sliders: the Smorange Dreamsicle Shake.
Available from June 3 through September 2, 2024, the new Smorange Dreamsicle Shake is a delicious take on a classic summer treat. Inspired by the ironic orange and vanilla ice cream bars, the new Smorange Dreamsicle Shake combines the summery cirtus taste of orange with creamy vanilla. As Michael Alberici, Senior Vice President and Head of Marketing at Smalls Sliders, explains, “With the increasing recognition of Smorange, our brand’s signature color, and the rising popularity of nostalgic flavors, the decision to introduce an orange creamsicle option was an obvious choice.”
In addition to the new Smorange Dreamsicle Shake, Smalls Sliders will also be sending out exclusive 'Dream Kits' for select influencers, which include Dreamsicle-themed swag like sleeping mask, tumblers, and other goods.
Image Credit: Smalls Sliders
Key Themes Behind This Trend
- Nostalgic Flavors
- Leveraging the rising popularity of nostalgic flavors can attract consumers seeking a taste of their childhood.
- Branded Signature Colors
- Incorporating signature brand colors into product offerings can enhance brand recognition and loyalty.
- Influencer Marketing Kits
- Sending exclusive themed kits to influencers helps generate buzz and authentic promotion for new products.
Where This Applies
- Food & Beverage
- The creation of citrusy vanilla shakes blends familiar flavors in innovative ways, appealing to nostalgic and adventurous consumers.
- Marketing & Advertising
- Utilizing branded colors and nostalgic themes in marketing strategies can create stronger emotional connections with customers.
- Influencer Marketing
- Offering exclusive promotional kits to influencers can drive organic and effective advertising for new product launches.
