Smalls Sliders Has Added a New King Cake Shake for Mardi Gras
Katherine Pendrill — January 8, 2024 — Lifestyle
References: instagram & franchising
Smalls Sliders, the growing QSR slider concept has just unveiled its newest limited-time menu offering: the King Cake Shake.
Available from all Smalls Sliders locations now through February 18, 2024, the new King Cake Shake will give fans a tasty way to get into the spirit of Mardi Gras. The colorful new shake features flavorful notes of the famous Danish dough, cinnamon, and icing-topped cake. While supplies last, each purchase of the new King Cake Shake will also come with an orange Mardi Gras-themed loyalty 'doubloon' that's redeemable for a free side of Smalls Sliders' signature ‘smauce’ or queso on their next visit. As Michael Alberici, SVP & Head of Marketing for Smalls Sliders says of the new promotion, "Given how deeply ingrained we’ve become in Louisiana culture, we wanted our next LTO to resonate with the Squad members who’ve been there from the beginning."
Image Credit: Smalls Sliders
Available from all Smalls Sliders locations now through February 18, 2024, the new King Cake Shake will give fans a tasty way to get into the spirit of Mardi Gras. The colorful new shake features flavorful notes of the famous Danish dough, cinnamon, and icing-topped cake. While supplies last, each purchase of the new King Cake Shake will also come with an orange Mardi Gras-themed loyalty 'doubloon' that's redeemable for a free side of Smalls Sliders' signature ‘smauce’ or queso on their next visit. As Michael Alberici, SVP & Head of Marketing for Smalls Sliders says of the new promotion, "Given how deeply ingrained we’ve become in Louisiana culture, we wanted our next LTO to resonate with the Squad members who’ve been there from the beginning."
Image Credit: Smalls Sliders
Trend Themes
1. Limited-time Menu Offerings - The growing trend of limited-time menu offerings presents an opportunity for QSRs to draw in customers with unique and seasonal items like the King Cake Shake.
2. Seasonal Flavors - Incorporating seasonal flavors into menu items, such as the King Cake Shake's Danish dough, cinnamon, and icing, allows QSRs to create excitement and cater to holiday celebrations.
3. Branded Loyalty Rewards - Introducing loyalty rewards, like the Mardi Gras-themed 'doubloon' that comes with the King Cake Shake, can encourage customer retention and repeat visits for QSRs.
Industry Implications
1. Quick-service Restaurants - The quick-service restaurant industry can leverage limited-time menu offerings and seasonal flavors to drive customer engagement and loyalty.
2. Beverage Industry - Incorporating unique and festive flavors, such as the King Cake Shake, into beverages presents an opportunity for the beverage industry to cater to holiday-themed offerings.
3. Marketing & Promotions - Creating branded loyalty rewards, like the Mardi Gras-themed 'doubloon', can be a successful marketing strategy for businesses looking to incentivize customer loyalty and increase brand awareness.
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