The February 2023 drinking round-up is robust, featuring various alcoholic and non-alcoholic beverages. Actually, the mocktail experience has been top of mind for many brands who have recognized that consumers want to embrace healthier lifestyles, especially following holiday celebrations. Some companies like Simply and DAVIDsTEA are embracing mocktails with special launches. While the former makes an attempt at elevating the at-home mocktail experience with its special Mixology line, the latter launched two refreshing mocktail tea innovations—the La Vida Coco and the Gin & Tonic blends.
Some brands in the February 2023 drinking round-up are preparing for future holidays, as well. The artisanal coffee subscription service Bean Box, for example, launched the Perfectly Paired Coffee + Chocolate box for Valentine's Day. The experience features four rich coffee blends and two mouth-watering chocolate bars that compliment them.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
