Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Top 100 Drinking Trends in February

From Vitamin-Rich Mixers to Hawaiian-Inspired Sleepy Teas

— February 25, 2023 — Lifestyle
The February 2023 drinking round-up is robust, featuring various alcoholic and non-alcoholic beverages. Actually, the mocktail experience has been top of mind for many brands who have recognized that consumers want to embrace healthier lifestyles, especially following holiday celebrations. Some companies like Simply and DAVIDsTEA are embracing mocktails with special launches. While the former makes an attempt at elevating the at-home mocktail experience with its special Mixology line, the latter launched two refreshing mocktail tea innovations—the La Vida Coco and the Gin & Tonic blends.

Some brands in the February 2023 drinking round-up are preparing for future holidays, as well. The artisanal coffee subscription service Bean Box, for example, launched the Perfectly Paired Coffee + Chocolate box for Valentine's Day. The experience features four rich coffee blends and two mouth-watering chocolate bars that compliment them.
8
Score
Popularity
Activity
Freshness
98
Salted Vanilla Bourbons
Salted Vanilla Bourbons
Four Roses and OSMO Salt Debut the 'Toasted Vanilla Bourbon Salt'
<
97
Limited-Edition Mardi Gras Spirits
Limited-Edition Mardi Gras Spirits
This Southern Comfort Mardi Gras Bottle Has John Culshaw's Art
<
96
Irish Warrior-Inspired Whiskeys
Irish Warrior-Inspired Whiskeys
Dublin Ink Irish Whiskey is a 50% Single Malt with Ample Flavor
<
95
Holiday-Themed Scotch Whiskeys
Holiday-Themed Scotch Whiskeys
Royal Salute x Boundless Debut a Special Bottle for Lunar New Year
<
94
Iranian Women-Supporting Lagers
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
<
93
Romantic Gin-Branded Cocktails
Romantic Gin-Branded Cocktails
The Love Me Lender Cocktail Features Hibiscus-Infused Gin
<
92
Zero-Sugar Vodka-Based Seltzers
Zero-Sugar Vodka-Based Seltzers
Global Brands Launches the Zero-Sugar RTD Range for its VK Brands
<
91
Cheesy Chili Beers
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
<
90
QSR Wine Pairing Bundles
QSR Wine Pairing Bundles
The Carl’s Jr. Wine Pairing Bundle Brings the Fine Dining Experience Home
<
89
Non-Alcoholic Canned Cocktails
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
<
88
Indulgent Cider Innovations
Indulgent Cider Innovations
Austin Eastciders Recently Launched the Imperial Gold Cider
<
87
Herbaceous Mexican Spirits
Herbaceous Mexican Spirits
Cardenxe Sotol De La Sierra is Made with Dasylirion in Chihuahua
<
86
King Cake Beverages
King Cake Beverages
PJ’s Coffee Launched a Trio of Festive Mardi Gras Drinks
<
85
Velvety Vietnamese Cold Brews
Velvety Vietnamese Cold Brews
Nguyen Coffee Supply Adds Two Products to its Vietnamese Coffee Line
<
84
Bison Grass-Infused Rums
Bison Grass-Infused Rums
Three Wrens Created a First-of-Its Kind Infused Rum
<
83
Botanical Alcohol-Free Wines
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
<
82
Zero-Sugar Carbonated Soda
Zero-Sugar Carbonated Soda
Dr. Pepper Unveils a 'Zero' Iteration of its Popular Carbonated Soda
<
81
Beverage-Boosting Wellness Powders
Beverage-Boosting Wellness Powders
Nutr Blends Add a Nutritional Boost to Homemade Nut Milks
<
80
Oceanic Rum Spirits
Oceanic Rum Spirits
With P&O Cruises, Tidal Rum Created the First Rum Distilled at Sea
<
79
Canned Ceremonial-Grade Matchas
Canned Ceremonial-Grade Matchas
MatchaKo is a Low-Calorie Alternative to Sugary Drinks
<
78
Sparkling Zero-Proof Rosé
Sparkling Zero-Proof Rosé
Celebrate Dry January with DRY Soda Co.'s 'Botanical Bubbly Reserve'
<
77
AI Sake Pairings
AI Sake Pairings
Suzuki Shuzoten Uses Artificial Intelligence to Pair Sake & Fish
<
76
Brownie-Flavored QSR Coffees
Brownie-Flavored QSR Coffees
Dunkin’ Releases the Delicious New 'Brownie Batter Signature Latte'
<
75
Complex Modern Aperitifs
Complex Modern Aperitifs
Veso's Eclipse Pushes the Boundaries of Flavor
<
74
Rabbit-Themed Cognac Decanters
Rabbit-Themed Cognac Decanters
Maison Martell Releases the Festive 'L’Or De Jean Martell 1715'
<
73
Collaboration Tea-Infused Beers
Collaboration Tea-Infused Beers
The Stony Creek Brewery Tea-Infused Beers Come in Two Options
<
72
Toasted Sugar Lattes
Toasted Sugar Lattes
Scooter's Coffee's 2023 Winter Menu Includes the New Creme Brulee Latte
<
71
Uplifting Coffee Creamers
Uplifting Coffee Creamers
Honest to Goodness is a Purpose-Driven Delicious Creamer
<
70
Ready-to-Prepare Sangria Mixes
Ready-to-Prepare Sangria Mixes
Island Oasis Sangria Offers an Easy Way to Prepare Refreshments
<
69
Exceptional American Blended Whiskeys
Exceptional American Blended Whiskeys
Five Trail Whiskey is Perfect for "Damp January"
<
68
Perfect Coffee-Chocolate Pairings
Perfect Coffee-Chocolate Pairings
Bean Box Boasts Divine Coffee and Chocolate Pairings for V-Day
<
67
Gin-Branded Valentine's Cocktails
Gin-Branded Valentine's Cocktails
The Rose Gin Greyhound from Dillon's is Perfect for Lovers
<
66
Space-Aged Bottled Whiskey
Space-Aged Bottled Whiskey
Mystic Develops its New Galactic Whiskey with Unique Distilling
<
65
Barista-Approved Milk Substitutes
Barista-Approved Milk Substitutes
Vita Coco Launches the 'Barista MLK' With Alfred Coffee
<
64
Golden Cold Brew Coffees
Golden Cold Brew Coffees
Peet's Coffee is Serving Up a New Golden Cold Brew Oat Latte
<
63
Sparkling Matcha Teas
Sparkling Matcha Teas
Moshi Makes Asian-Inspired Drinks with Uji Matcha
<
62
Winter-Ready CBD Waters
Winter-Ready CBD Waters
Aprch and SMITH Debut SMITH #WeRunCold 'Mint+Cucumber' Can
<
61
Triple-Caffeine Coffees
Triple-Caffeine Coffees
Cub Cadet Created Coffee Inspired by Its Three-Stage Snow Blower
<
60
Hawaiian-Inspired Sleepy Teas
Hawaiian-Inspired Sleepy Teas
Hawaiian Natural Tea's Mahina for Sleep is a Powerhouse Blend
<
59
RTD Wellness Teas
RTD Wellness Teas
RYL Company Shares Addictive Flavors Without Sugar or Artificial Ingredients
<
58
Low Sugar Whiskeys
Low Sugar Whiskeys
Beach Whiskey Bonfire Cinnamon Guaranteed Real Whiskey in Every Bottle
<
57
Ketone Hydration Beverages
Ketone Hydration Beverages
Tecton Has the Potential to Help Athletes Recover from Concussions
<
56
Sustainable Mocktail Boxes
Sustainable Mocktail Boxes
Cocktail Lab Launched the 'Cosnopolitan' Mocktail Gift Box
<
55
Gamer Energy Drink Mixes
Gamer Energy Drink Mixes
Glitch Energy's Error 404 Line Prolongs the Effects of Caffeine
<
54
Mocktail-Style Cafe Beverages
Mocktail-Style Cafe Beverages
The Human Bean's Mocktail Magic Drinks Support Healthy Resolutions
<
53
Celebrity-Backed Low-ABV Wines
Celebrity-Backed Low-ABV Wines
19 Crimes Launches a Low-Alcohol Wine with Martha Stewart
<
52
Bag-in-Box Spirit Packaging
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
<
51
Non-Alcoholic Lavender Daiquiris
Non-Alcoholic Lavender Daiquiris
Mr Fogg's Created a Limited-Edition Menu with Caleño
<
50
Celebratory Wine Gift Boxes
Celebratory Wine Gift Boxes
Idyll Time Wines Boasts a Special Wine Box for the Year the Rabbit
<
49
Oat Milk Powders
Oat Milk Powders
MIGHTY's Oat M.lk Powder Makes Alt-Milk Even More Sustainable
<
48
Luxury Californian Wines
Luxury Californian Wines
The Guilty Grape Crates a Space for Underserved Communities to Thrive
<
47
Health-Promoting Superfood Blends
Health-Promoting Superfood Blends
Kuli Kuli Foods Debuts Its New Organic Superfood Blends
<
46
Saffron-Flavored Soft Drinks
Saffron-Flavored Soft Drinks
Island Sweetwater Beverage Company Launches the 'Saffron Mist'
<
45
Vitamin-Rich Mixers
Vitamin-Rich Mixers
Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D
<
44
Recyclable Bagged Mocktails
Recyclable Bagged Mocktails
Walton Wood Farm's Gin Twist Cocktail Mix is Fully Recyclable
<
43
Globally Inspired Cocktail Menus
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
<
42
Rustic Wooden Coolers
Rustic Wooden Coolers
Backyard Expressions Launched an Outdoor Canadian Flag Cooler
<
41
Woven Vodka Bottles
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
<
40
Premium Adult Soft Drinks
Premium Adult Soft Drinks
ZAG Drinks are Non-Alcoholic, Plus Low in Sugar & Calories
<
39
Asian-Inspired Cream Liqueurs
Asian-Inspired Cream Liqueurs
Asian Spirits Inspired Creamy Creation's New Range
<
38
Sustainable Mocktail Teas
Sustainable Mocktail Teas
The Cloud Catcher Mocktail is Packaged in a Recyclable Bag
<
37
Premium Whiskey Expansions
Premium Whiskey Expansions
Sláinte Irish Whiskey Expands U.S Footprint
<
36
Better-For-You Energy Alternatives
Better-For-You Energy Alternatives
SOMI Announce the Launch of an Improved Energy Drink Formula
<
35
Non-Alcoholic Sparkling Rosés
Non-Alcoholic Sparkling Rosés
Starla Wines Debuts the Delicious Non-Alcoholic Sparkling Rosé
<
34
Lunar New Year Influencer Campaigns
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
<
33
Outer Space-Aged Spirits
Outer Space-Aged Spirits
Mystic Galactic Will Spend One Year in Low Orbit Around the Earth
<
32
Juice-Forward Mixology Assortments
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
<
31
Fruity Hibiscus Slushy Drinks
Fruity Hibiscus Slushy Drinks
7-Eleven Has a New Vitaminwater Zero Sugar LOOK Slurpee
<
30
Mushroom-Enhanced Coffee Collections
Mushroom-Enhanced Coffee Collections
Wunderground Boasts a Slew of Functional Mushroom Coffees
<
29
Botanical Violet-Hued Vodkas
Botanical Violet-Hued Vodkas
The Thinking Tree Spirits Butterfly Lavender Vodka is Color-Changing
<
28
Black-Owned Hibiscus Liqueur Brands
Black-Owned Hibiscus Liqueur Brands
Sorel's Award-Winning Liqueur is Rooted in Black History
<
27
Plant-Powered Sports Hydrators
Plant-Powered Sports Hydrators
Sap's Makes Plant-Powered Performance Beverages
<
26
Hard Water Beverages
Hard Water Beverages
Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
<
25
Carbonated Probiotic Sodas
Carbonated Probiotic Sodas
Blake’s Hard Cider Launches its First Non-Alcoholic Probiotic Soda
<
24
Chocolate Egg Cream Liqueurs
Chocolate Egg Cream Liqueurs
Egg Royale is "the Most Indulgent Adult Chocolate Egg Ever Created"
<
23
Fruit-Infused Vodka Waters
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
<
22
Celebrity-Fronted Non-Alcoholic Beer Commercials
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
<
21
Instant Boba Expansions
Instant Boba Expansions
BobaBam Confirms its Retail Expansion to Northeast and West Coast Costco's
<
20
Skin-Nourishing Wellness Sodas
Skin-Nourishing Wellness Sodas
SkinTē Unveils Two Flavors of its Collagen Sparkling Wellness Sodas
<
19
Award-Winning THC Drinks
Award-Winning THC Drinks
Pure Beauty’s Little Strong Drink is Expertly Mixed with No Added Sugar
<
18
On-Demand Nut Milk Machines
On-Demand Nut Milk Machines
GrowUp Showed a Machine for Creating Customized Nut Milk at CES 2023
<
17
Weber-Based Reposado Expressions
Weber-Based Reposado Expressions
Espanita Tequila Debuts the 'Double Barrel Reposado Tequila'
<
16
Oat Drink Powders
Oat Drink Powders
Overherd's Oat M*lk Powder Reduces Packaging & Food Waste
<
15
Calming Non-Alcoholic Spirits
Calming Non-Alcoholic Spirits
Gaba Spirits Mimics the Feel-Good Effects of Alcohol
<
14
Monthly Mocktail Subscriptions
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
<
13
Coffee-Brewing Carafes
Coffee-Brewing Carafes
The MiiR New Standard Carafe Keeps Coffee Hot & Doesn't Break
<
12
Alcoholic Sweet Teas
Alcoholic Sweet Teas
Bojangles & Appalachian Mountain Brewery Launched Bojangles Hard Sweet Tea
<
11
Protein-Enhanced Oat Milks
Protein-Enhanced Oat Milks
Trader Joe's Has a New Non-Dairy Oat Beverage with Pea Protein
<
10
Bubble Tea Robots
Bubble Tea Robots
ADAM by Richtech Robotics Delighted Attendees at CES 2023
<
9
Locals-Only Super Bowl Parties
Locals-Only Super Bowl Parties
The Pepsi Big Game Bash is the Brand's First Locals-Only Party
<
8
Daily Wellness Shot Collections
Daily Wellness Shot Collections
POWER 40 is Designed to Provide You with a Daily Nutritional Boost
<
7
Rechargeable Cocktail Makers
Rechargeable Cocktail Makers
The bev by BLACK+DECKER Cordless Cocktail Maker is Convenient
<
6
Movie-Themed Cocktail Recipes
Movie-Themed Cocktail Recipes
These Bombay Sapphire Gin Cocktails Celebrate the Golden Globes
<
5
Refreshing Mocktail Teas
Refreshing Mocktail Teas
DAVIDsTEA Launches Two Delicious, Ready-Crafted Alcohol-Free Teas
<
4
High-ABV Canned Margaritas
High-ABV Canned Margaritas
Big Sipz Deliver 16% ABV in a Small Package
<
3
Antioxidant Collagen Hydration Mixers
Antioxidant Collagen Hydration Mixers
Zurvita’s Scientifically Backed Hydration Powder, H2O
<
2
Sparkling Cell-Based Coffees
Sparkling Cell-Based Coffees
Zero Coffee is a Coffee Beverage That's the First of Its Kind
<
1
Female Empowering Energy Drinks
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
<