Bison Grass-Infused Rums

Three Wrens Created a First-of-Its Kind Infused Rum

UK-based distillery Three Wrens created a world-first bison grass-infused rum distilled with five botanicals, including raw cacao. Bison grass (also known as Vanilla Grass) is one of the world's most unique, flavorful and aromatic sweet grasses, and the distillery saw the opportunity to do something that had never been done before with this release. Tonka beans, vanilla pods and cinnamon are also infused into the rum, which is said to have a rounded flavor profile.

The small-batch spirit takes several weeks to produce and the process includes a two-week period of maceration. After being filtered, the finished product is packaged in a matte gold bottle.

When it comes to enjoying this expression, the distillery recommends showing it off in cocktails like the Frisky Daiquiri, an apéritif made with shaken rum, fresh lime, cloudy apple juice and sugar.

Bison Grass-infused Spirits
Opportunity for spirit brands to experiment with unique and flavorful botanicals to create new products.
Small-batch Distilling
Opportunities for distilleries to create premium, high-quality spirits that appeal to discerning customers.
Unique Cocktail Ingredients
Opportunity for mixologists to incorporate new and unique ingredients in cocktails to offer customers inventive and memorable experiences.

Where This Applies

Distilling
Distilleries can create unique and advanced formulas for premium products that cater to a curious and discerning consumer base.
Beverage
Innovative products and ingredients can be used by beverage brands to encourage consumers to experiment with unique flavors and products.
Hospitality
Trendy cocktail bars and restaurants can adopt these unique ingredients and products to offer their customers a unique and memorable experience.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 11%
Activity 29%
Freshness 15%