Summery Passionfruit Rum Spirits

Cocktail-ready spirits are quickly gaining momentum amongst consumers seeking out ways to prepare fresh mixed drinks, which is seeing brands take note with new options like the Bacardí Passionfruit.

The rum is crafted with the brand's signature white rum that's infused with passionfruit flavor to help it pair perfectly with your choice of mixer. The rum is thus great for preparing fresh seltzer-based drinks, while also working well in more complex cocktail recipes to accommodate the at-home mixologist. The spirit is arriving now in the UK with launches into the Netherlands, Sweden, Norway, Germany, Poland and Luxembourg taking place in May.

Brand Director for Europe Tjalling Simoons commented on the Bacardí Passionfruit rum launch saying, "At Bacardi we’re always looking for new ways to bring bold, exciting flavours to our fans, and Passionfruit is the perfect fit. As the #1 rum brand in Europe we know that consumers are looking for drinks that elevate their drinking experiences and match their evolving tastes. Passionfruit is already a top performer in cocktails, both at home and in bars, so we’re confident this vibrant new launch will excite rum lovers and invite new drinkers to explore delicious, tropical flavours.”