Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
Laura McQuarrie — January 5, 2023 — Lifestyle
References: bluebirdhardwater & businesswire
Bluebird Hardwater is creating a name for itself in the competitive alcohol category by creating a whole new category of drinks altogether called "hardwater." These beverages combine premium spirits with ultra-purified water at an ABV of just 4%. These ultra-purified water beverages are canned with zero bubbles and they are launching in three varieties: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER.
These two-ingredient products spotlight quality spirts and do away with the ingredients that are added for the sake of carbonation, preservation, sweetness or flavoring in other alcoholic beverages. CEO and founder, Will Blum, says "What began as a personal quest to find an alcoholic option that resonated with an active lifestyle has evolved into a brand new, clean solution for adults who want to imbibe without feeling weighed down by the extra bubbles, sugar, and additives that are associated with alcohol beverages."
These two-ingredient products spotlight quality spirts and do away with the ingredients that are added for the sake of carbonation, preservation, sweetness or flavoring in other alcoholic beverages. CEO and founder, Will Blum, says "What began as a personal quest to find an alcoholic option that resonated with an active lifestyle has evolved into a brand new, clean solution for adults who want to imbibe without feeling weighed down by the extra bubbles, sugar, and additives that are associated with alcohol beverages."
Trend Themes
1. Hardwater Beverages - The establishment of Hardwater Beverages as a new category creates opportunities to design and innovate drinks that combine premium spirits with ultra-purified water.
2. Clean Label Trend - The increasing demand for transparency and clean labels in consumer products opens up opportunities to cater to customers looking for alcoholic beverages with fewer additives and preservatives.
3. Low-abv Drinks - The popularity of low-alcohol drinks creates opportunities to develop and market low-ABV beverages that appeal to customers seeking healthier alternatives to traditional alcoholic drinks.
Industry Implications
1. Alcohol Industry - The Alcohol Industry is ripe for disruptive innovation by introducing a completely new category of beverages that offer premium spirits without the additives and preservatives that can weigh them down.
2. Beverage Industry - The Beverage Industry can capitalize on the trend of high-quality, low-ABV drinks by creating alcoholic beverage options that cater to consumers who desire healthier alternatives to traditional, high-calorie drinks.
3. Consumer Goods Industry - The Consumer Goods Industry has an opportunity to innovate and offer products with cleaner labels by providing customers with a range of alcoholic beverage options that offer fewer additives and healthier ingredients.
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