Deep Eddy Vodka + Tea Hard Seltzer expands Deep Eddy Vodka's line of hard seltzers with a new option that's light, refreshing, easy to drink, and ready to drink thanks to its canned format. The new Vodka + Tea Hard Seltzers will be available in a variety of flavors, including lemon tea, sweet tea and peach tea.
To introduce its new ready-to-drink tea seltzer to the world, the brand dropped a single can of Deep Eddy Sweet Tea Vodka + Tea Hard Seltzer from a helicopter at 5,000 feet. After the Tea Minus countdown concluded, fans on social media got to tune in to see the brand literally "drop the tea" on its newest release.
What's Driving This Trend
- Tea-infused Beverages
- Opportunity for beverage companies to incorporate tea into their products, creating new flavors and experiences for consumers.
- Canned Cocktails
- Canned cocktails offer convenience and portability, making them a disruptive innovation in the beverage industry.
- Marketing Stunts
- Creative marketing stunts like dropping a can of a new product from a helicopter can help brands generate buzz and excitement around their products.
Who This Affects Most
- Alcoholic Beverages
- Alcohol companies can incorporate tea flavors and/or offer pre-mixed canned cocktails to stand out in a crowded market.
- Ready-to-drink Beverages
- RTD beverage companies can take advantage of the popularity of convenience by creating new tea-infused drinks or canned cocktail options.
- Marketing and Advertising
- Marketing agencies can help brands design and execute creative marketing stunts that capture the attention of customers on social media and other platforms.
