Watertight Cocktails is a newly launched ready-to-drink cocktail brand that boasts a variety of fruity flavors and an all-natural ingredient list.
Made in Austin, Texas, these "adult refreshers" deliver a 6% ABV and contain just 130 calories, making them the ideal option for anyone looking for a low-cal boozy beverage this summer. The new drinks will come in a four-pack format and will be offered in four unique varieties: Beach Margarita, Guava Paloma, Rio Red, and Mango Sipper.
Watertight Cocktails was founded by Ryan Baird and Rhett Keisler, two beverage industry veterans who set out to create the perfect drink for sipping while out on the water.
“With Watertight Cocktail Co., our first product launch, we’ve fused our past experiences and expertise to create an authentic product that we not only feel is truly delicious, but that we also feel good about drinking," said Baird in a recent press statement.
Image Credit: Watertight Cocktails
Key Themes Behind This Trend
- Low-cal Ready-to-drink Cocktails
- There is an opportunity for alcoholic beverage brands to create more low-calorie and all-natural ready-to-drink cocktail options.
- Fruity Alcoholic Beverages
- There is an opportunity for beverage brands to develop more fruity options that can appeal to consumers looking for a refreshing and flavorful drinking experience.
- Boozy Beverages for Outdoor Activities
- There is an opportunity for alcoholic beverage brands to target consumers who enjoy outdoor activities with drinks that are easy to transport and enjoy on-the-go.
Where This Applies
- Alcoholic Beverages
- Alcoholic beverage companies can capitalize on the trend of better-for-you and low-calorie alcoholic beverages by producing a range of healthier options.
- Ready-to-drink Beverages
- Companies producing ready-to-drink beverages can create new product lines of low-calorie alcoholic beverages that cater to health-conscious consumers.
- Outdoor Recreation
- Companies producing outdoor recreation equipment and gear can partner with beverage companies to provide consumers with ready-to-drink, low-calorie alcoholic beverages that complement their activities.
