Kentucky Coffee is venturing into the ready-to-drink category with Hard Cold Brews, a new line of mixed cocktails made with the brand's signature coffee-flavored whiskey and cold brew. Available in 12-ounce cans at 5.9% ABV, the Hard Cold Brews are ready to be sipped in varieties like Black, Vanilla and Mocha.
Coffee is the second most consumed beverage globally and by 2030, the ready-to-drink coffee market is expected to reach $42.4B. Knowing that consumers want new ways to enjoy the taste of coffee in a way that's convenient, accessible and indulgent, Kentucky Coffee created this new line to satisfy the need for at-home and on-the-go occasions.
According to Don Deubler, CEO of Kentucky Coffee's parent company, Atomic Brands, coffee and whiskey are "a timeless pair that's been largely overlooked within the RTD space."
Key Themes Behind This Trend
- Ready-to-drink Coffee
- The ready-to-drink coffee market is expected to reach $42.4B by 2030, offering opportunities for convenient and accessible coffee consumption.
- Coffee-flavored Whiskey
- Combining coffee and whiskey in innovative ways within the ready-to-drink space presents indulgent options for consumers looking to experience a timeless pairing.
- Premium Cold Brew Cocktails
- Kentucky Coffee's Hard Cold Brews offer premium mixed cocktails with a coffee-flavored twist, tapping into consumer demand for at-home and on-the-go indulgence.
Where This Applies
- Beverage
- The ready-to-drink coffee market's growth opportunities extend to the beverage industry, creating avenues for product innovation and expansion.
- Alcoholic Beverages
- The combination of coffee and whiskey in Kentucky Coffee's Hard Cold Brews caters to the alcoholic beverages market, offering unique and indulgent options for consumers.
- RTD (ready-to-drink)
- Kentucky Coffee's entry into the ready-to-drink space aligns with the evolving demands of consumers seeking convenient and accessible beverage options.
