Specialty coffee marketplace Bean Box recently entered a collaboration with Seattle-based Middle Fork Roasters to release a whiskey-inspired coffee blend. Named the Bourbon Barrel-Aged Colombia Coffee, this limited-edition offering was available exclusively via Bean Box's website. This collaborative product was released to honor this year's St. Patrick's Day and although the whiskey-inspired coffee blend is currently sold out—testifying to consumer interest in alcohol-inspired caffeine beverages, Bean Box recommends another blend in its place, the Vietnam Opal Bold (#819).
The Bourbon Barrel-Aged Colombian was a super-limited roast, combining "nutty-caramel Colombian from Middlefork Roasters with the sugary, spicy notes from 2bar Spirit’s bourbon barrel." Bean Box then aged this mixture for two weeks. The resulting blend featured medium and toasty notes with tastes that amalgamated Caramel, Bourbon, and Almond Praline. There is no alcohol in the beans.
Image Credit: Bean Box
What's Driving This Trend
- Whiskey-inspired Coffee Blends
- Bean Box launches exclusive coffee blends that cater to consumers interested in alcohol-inspired caffeine beverages.
- Limited-edition Collaborative Products
- Collaborative products prove to be an efficient marketing tactic for business partners who want to create an exclusive offering and tap into a niche market.
- Alternative Coffee Roasts
- Alternative coffee roasts, like the Vietnam Opal Bold (#819), are positioned to capture the market demand for unique and interesting coffee flavors.
Who This Affects Most
- Specialty Coffee Marketplace
- Specialty coffee marketplaces like Bean Box are well-positioned to launch exclusive offerings that cater to niche markets.
- Alcohol and Beverage Industry
- The alcohol and beverage industry can explore partnerships with coffee companies to offer unique alcoholic caffeine beverages and cater to consumers who want more variety in their beverage choices.
- Retail Industry
- The retail industry can capitalize on the trend by offering alternative coffee roasts and other specialty products that cater to consumers interested in unique flavors and experiences.
