The top 2023 romance trends offer a look into the unique ways people are connecting offline, online and in the metaverse, as well as how healthy relationships are being maintained beyond the initial spark.
In 2023, Tinder launched It Starts with a Swipe, a Gen Z-targeted campaign focused on authentic connections and distancing itself from its reputation as a hookup app. Other major dating app players introduced new features like Bumble Barbie Compliments and Hinge dropped a Distraction-Free Dating guide.
What’s more, several entirely new dating apps launched for a new generation of daters who value authentic connections and fun ways to get to know another person through games, their sense of humor or the metaverse.
Explore more romance innovations in Trend Hunter’s 2024 Trend Report.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
