The new Snack app is a new-age form of a dating app that is marked as "not your parent's dating app.' It highlights a digital approach in many different ways. To start, it deviates away from the idea of swiping through someone's photos but instead has a more Gen-Z approach.
This includes prompts that read “tell us how tall you are without telling us how tall you are.” The app first launched back in 2021 and now, it adds new features that stem from the technology of artificial intelligence. It adds a virtual 'wing person' to the conversation, which is a digital version of the user that can be sent out on the user's behalf.
Image Credit: Snack, Apple
Key Themes Behind This Trend
- AI Avatar Dating
- AI avatar dating apps like Snack offer a new way to approach dating, featuring virtual wing persons and prompts that encourage connection beyond surface-level characteristics.
- Gen-z Approach
- The Snack app's Gen-Z approach to dating, highlighted through unconventional prompts and a digital wing person feature, reveals opportunities for companies catering to younger generations.
- AI-driven Social Apps
- The emergence of Snack and other AI-driven social apps signifies a growing trend of innovative, technology-enhanced tools for socialization, leading to opportunities for companies in the tech and entertainment industries.
Where This Applies
- Technology
- Innovations in artificial intelligence and digital avatar technology, as seen in Snack's virtual wing person feature, present opportunities for further development and application in the tech industry.
- Entertainment
- The digital and AI-driven elements of Snack's dating app offer opportunities for entertainment companies to explore similar technologies in media and content creation.
- Social Media
- The evolution of dating and social apps towards AI-driven features and unconventional approaches, like Snack's prompts, highlights opportunities for companies in the social media industry to expand their offerings.
