Beato Chocolates, a brand kickstarted by Ojai founders Heather Stobo and Lisa Casoni, boasts a 100% ruby chocolate bar, just in time for Valentine's Day. Playfully dubbed the Dance of the 89 Positions Chocolate Bar, this product effortlessly combines mouth-watering aesthetics, playful graphic design, and—likely—a delicious experience. The wrapper of the ruby chocolate bar sports a paper collage, designed by Beatrice Wood. The artist reveals that The Dance of the Eighty-Nine Positions is "a new game, in which the winner is he who can devise the most change of posture. Very helpful for those who have rigititus in bed.”
For those who might now know about pink-hued chocolates, the ruby chocolate bar was introduced first in 2017 and "is marketed as the fourth type of chocolate alongside dark, milk, and white chocolate."
Image Credit: Beato Chocolates
Key Themes Behind This Trend
- Ruby Chocolate
- Opportunity for chocolate brands to cater to consumers who are looking for new and unique chocolate flavors by incorporating ruby chocolate into their product offerings.
- Playful Design
- Opportunity for brands to incorporate playful and creative designs into their product packaging to differentiate from competitors and appeal to consumers who value aesthetics.
- Valentine’s Day Products
- Opportunity for brands to create seasonal products specifically targeted towards Valentine's Day, a holiday which sees a spike in consumer spending on sweet treats and gifts.
Where This Applies
- Chocolate Industry
- Chocolate companies can innovate their product lines with new flavors like ruby chocolate and seek partnerships with artists or designers to create unique packaging and branding, and attract new customers.
- Food and Beverage Industry
- Companies can target Valentine's Day with sweet and romantic themed products like the ruby chocolate bars to attract consumers during the holiday season.
- Art and Design Industry
- Companies can collaborate with artists and designers to create unique and playful packaging and branding for their products to differentiate themselves from competitors and make their offerings stand out on store shelves.
