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Top 35 Branding Trends in February

From Romantic Ruby Chocolate Bars to Floral Bath Sets

— February 26, 2023 — Marketing
The February 2023 branding trend round-up showcases how contemporary brands are utilizing strategic visual aesthetic and techniques to peak consumer curiosity and encourage demand. The February 2023 branding list certainly showcases some unconventional examples.

Oddball World, for one, boasts colorful and slightly futurist aesthetics that mesh with nostalgic sensibility. Noted as coming soon, the brand is gearing up to release plant-based jelly snacks with only two ingredients. Luisa-Paixão also hops on the retro train with an authentic Petiscos (Portuguese tapas) gift set, featuring colorful and nostalgic packaging designs.

Since the Lunar New Year just passed in January, many brands featured in the February 2023 branding round-up showcase their celebration spirit. Luxury beauty brands Shiseido and clé de peau, for example, both debuted limited-edition packaging that celebrated the Year of the Rabbit.
7.2
Score
Popularity
Activity
Freshness
35
Comedic Mascot Roasts
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
<
34
Virtual Oil Tasting Experiences
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
<
33
CBD-Infused Sesame Oils
CBD-Infused Sesame Oils
Sessy's CBD Sesame Oil is Delicious and Offers Multiple Benefits
<
32
Oak-Aged Tamari Sauces
Oak-Aged Tamari Sauces
Acid League’s Oak-Aged Tamari is Rich in Umami Goodness
<
31
Cheese-Inspired Albums
Cheese-Inspired Albums
Tillamook's Block Jams are Cheddar-Inspired Tracks by TikTok Creators
<
30
Sweet Cereal Popcorns
Sweet Cereal Popcorns
Sam's Club Launched Cereal Pop Made with Fruity Pebbles Flavors
<
29
Romantic Ruby Chocolate Bars
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
<
28
Celebratory Wine Gift Boxes
Celebratory Wine Gift Boxes
Idyll Time Wines Boasts a Special Wine Box for the Year the Rabbit
<
27
Expansive Motorcycle Amphitheaters
Expansive Motorcycle Amphitheaters
Heatherwick Studio is Designing a Park for Harley-Davidson
<
26
Climate-Awareness Yogurt Labels
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
<
25
Giftable Portuguese Tapas Kits
Giftable Portuguese Tapas Kits
Luisa-Paixão Boasts an Authentic Petiscos Gift Set
<
24
Recyclable Film Packaging
Recyclable Film Packaging
These Amcor Recycle-Ready Thermoforming Films are Launching in Europe
<
23
Juice-Forward Mixology Assortments
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
<
22
Mushroom-Enhanced Coffee Collections
Mushroom-Enhanced Coffee Collections
Wunderground Boasts a Slew of Functional Mushroom Coffees
<
21
Plant-Based Snack Bar Wrappers
Plant-Based Snack Bar Wrappers
BAR-U-EAT Compostable Bar Wrappers are BPI-Certified
<
20
Web3 Loyalty Platforms
Web3 Loyalty Platforms
Flaunt is the World's First Enterprise-Level Web3 Loyalty Platform
<
19
Pod-Based Concealers
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
<
18
Celebrity-Fronted Non-Alcoholic Beer Commercials
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
<
17
Sleep-Supporting Turkish Delights
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
<
16
Plant-Based Jelly Snacks
Plant-Based Jelly Snacks
Oddball World is Preparing to Release a New Take on a Nostalgic Dessert
<
15
Peony-Themed Beauty Packaging
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
<
14
Floral Bath Sets
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
<
13
Award-Winning THC Drinks
Award-Winning THC Drinks
Pure Beauty’s Little Strong Drink is Expertly Mixed with No Added Sugar
<
12
Valentine’s Day-Themed Drinkware
Valentine’s Day-Themed Drinkware
Love is in the Air with Starbucks' New Valentine’s Day Drinkware
<
11
Iced Car Showrooms
Iced Car Showrooms
Polestar Pushes the Envelope with the Impressive Arctic Circle Showroom
<
10
Nature-Celebrating Installations
Nature-Celebrating Installations
Serena Confalonieri’s Volée States That Nature Pre-Dates Man
<
9
Locals-Only Super Bowl Parties
Locals-Only Super Bowl Parties
The Pepsi Big Game Bash is the Brand's First Locals-Only Party
<
8
Refreshing Mocktail Teas
Refreshing Mocktail Teas
DAVIDsTEA Launches Two Delicious, Ready-Crafted Alcohol-Free Teas
<
7
At-Home Beach Kits
At-Home Beach Kits
easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
<
6
High-Fashion Workwear Runways
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
<
5
Next-Gen Digital Business Cards
Next-Gen Digital Business Cards
The Keyport Digital ME Key is a Digital Business Card
<
4
Lunar New Year-Inspired Packaging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
<
3
Architect-Designed Shoes
Architect-Designed Shoes
Koio Collaborates with Norm Architects on a Design-Forward Shoe
<
2
Photorealistic Virtual Models
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
<
1
Card Anime Sneakers
Card Anime Sneakers
adidas Revamped its ADI2000 x Yu-Gi-Oh! Sneaker from 2021 to Showcase Yami
<