A public park and an expansive motorcycle amphitheater are on the docket for the UK architecture firm Heatherwick Studio as it embarks on a project to revamp Harley-Davidson's headquarters, marking the company's 120th anniversary. The park will be diverse in terms of plant life—it will contain "20 species of trees and 120 different plant species." The landscape will be developed in collaboration with Milwaukee-based HGA.
The park will be open to the public and the motorcycle amphitheater will be utilized for various events such as motorcycle rallies and concerts. During the day, it will make for a wonderful place where Harley-Davidson employees and visitors can hang out. In a way, this is a very creative way to build community and maintain the image of the brand.
Image Credit: Heatherwick Studio
What's Driving This Trend
- Motorcycle Amphitheaters
- The creation of motorcycle amphitheaters that can be utilized for various events such as motorcycle rallies and concerts
- Public Accessible Parks
- The development of public accessible parks that are diverse in terms of plant life and can be used for events
- Collaborative Landscaping
- The trend towards collaborative landscaping between architects and landscape designers to create unique public spaces
Who This Affects Most
- Motorcycle Manufacturing
- Opportunities for motorcycle manufacturers to incorporate motorcycle amphitheaters into their headquarters or dealerships to create interactive experiences for customers
- Architecture and Landscape Design
- The potential for architecture and landscape design firms to collaborate on public space projects that incorporate interactive elements such as amphitheaters
- Tourism and Events
- The potential for tourism and event industries to utilize parks and amphitheaters as unique venues for events and festivals
