To coincide with the Super Bowl LVII coming to Phoenix in February, The Pepsi Big Game Bash will be hosted as the soda brand's first-ever locals-only party. This event featuring Phoenix artists, mixologists and personalities will be unfolding during the game at Walter Studios in Downtown Phoenix.
This event just for Arizonans honors their home and this year's host city of the most anticipated NFL event. Guests will get to immerse themselves in curated spaces by muralists Jake Early, Tony Plak and Tato Caraveo, taste southwestern dishes, as well as "made with Pepsi" refreshments.
At the Pepsi Blue Bar, event attendees will get to unwind at an intimate speakeasy sharing a taste of regional flavors selected by the area's top mixologists.
What's Driving This Trend
- Locals-only Events
- Brands can create unique experiences for local consumers by hosting localized events designed to celebrate the host city or region.
- Curated Experiences
- Curating experiences tailored to local tastes and preferences can help brands better connect with customers, build loyalty, and drive sales.
- Regional Branding
- Incorporating regional influences into branding and marketing efforts can help brands differentiate themselves in crowded markets and appeal to local consumers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of localized experiences by creating customized menus and incorporating regional ingredients to create unique dining experiences.
- Event Planning
- The event planning industry can tap into the growing demand for localized experiences by designing events that celebrate the host city or region, and creating curated experiences that resonate with local audiences.
- Hospitality
- The hospitality industry can create unique customer experiences by incorporating local flavors, art, and culture into hotel design, decor, and amenities.
