In anticipation of the Pepsi Super Bowl LVI Halftime Show, Pepsi recently announced the launch of the Pepsi Super Bowl LVI Halftime Show mobile app for pre-order on the Apple App Store and Google Play Store. The new free app offers complimentary experiences during the show itself as well as exclusive content drops.
Consumers that pre-order the Pepsi Super Bowl LVI Halftime Show Mobile App will receive special incentives including first-hand knowledge of how to enter the Pepsi Super Bowl LVI Halftime Show sweepstakes. The pass experience includes the winners’ flights, hotel stay, and sideline passes at the game. In addition, Pepsi products will feature iconic Super Bowl Halftime Show visuals for the second consecutive year, as well as QR codes on the packaging that allows consumers to access the mobile app directly.
Image Credit: Pepsi
Key Themes Behind This Trend
- Mobile Apps for Live Events
- Companies can create mobile apps for live events to enhance the attendee experience and offer exclusive perks.
- QR Codes on Packaging
- QR codes on packaging can be used to offer customers access to related mobile apps and exclusive content.
- Incentives for Downloading Mobile Apps
- Companies can offer exclusive perks and incentives to customers who download their mobile apps in advance of an event or experience.
Where This Applies
- Entertainment
- The entertainment industry can create mobile apps for live events to offer exclusive content and incentives for attendees.
- Food and Beverage
- The food and beverage industry can use QR codes on packaging to offer customers access to related mobile apps and exclusive content.
- Marketing and Advertising
- The marketing and advertising industry can work with companies to develop mobile apps and incentives to promote their products and services.
