Skin-enhancing beauty messaging is prevalent among high-end brands looking to capture interest and build trust with consumers. In this category, manufacturers are emphasizing application experience, scientifically backed formulas, and promises that shift products from preventative anti-aging to proactive skin enhancement.
Perhaps one of the best examples of skin-enhancing beauty is Clé de Peau Beauté's Skin Beauty Enhancer — a formula that works with the interaction between light and the skin itself to soften the appearance of blemishes and uneven tone. The luxurious product relies on Precious Opal Powder to diffuse illumination, while also delivering moisture and firmness.
Shiseido's new Vital Perfection SculptDefine Serum also stands out. A high-end and scientifically enhanced facial and neck treatment, this formula is powered by the proprietary D-AminoLift Complex to targets concerns such as sagging, deep wrinkles, expression lines, dark spots, uneven tone, and dullness.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
