easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
Laura McQuarrie — February 3, 2023 — Marketing
References: famouscampaigns
To help people in the UK survive the long, cold and dark days of winter, easyJet Holidays put together a Beach in a Box kit to cure the winter blues. The at-home beach kit includes items like a sunny backdrop, a UVB lamp and 20kg of sand. To immerse all of the senses in the experience of a warm-weather getaway, the kit also includes plug-in sound simulator to create the sound of waves, an aroma diffuser to scent homes with the aroma of olive groves and a pina colada cocktail kit.
Curated to bring the experience of the Mediterranean home, the beach-themed kit responds to consumer research that says 70% of Brits are daydreaming about holidays at work and booking trips on company time.
At £19.99, the box is redeemable from the price of a package holiday with easyJet Holidays.
Curated to bring the experience of the Mediterranean home, the beach-themed kit responds to consumer research that says 70% of Brits are daydreaming about holidays at work and booking trips on company time.
At £19.99, the box is redeemable from the price of a package holiday with easyJet Holidays.
Trend Themes
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At-home Experience Kits — Brands can create kits that transport consumers to a desired experience, similar to an at-home beach kit, to provide novelty and relief from the mundane lifestyle.
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Virtual Reality Enhancements — Companies can integrate technology like virtual reality headsets to expand the experiential impact of at-home experience kits.
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Multisensory Immersion — Brands can improve immersion by incorporating other sensory experiences, like virtual reality, custom lighting, spatial audio and smell diffusers, to simulate a truly immersive experience.
Industry Implications
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Travel and Tourism — Integrating at-home experience kits can provide travelers with a unique pre-travel experience and increase brand loyalty for specific travel companies.
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Retail — Retailers can create at-home experience kits that bring the in-store shopping experience to the consumer's home to differentiate themselves and drive brand growth.
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Wellness and Mental Health — Mental health and wellness companies can expand their offerings to include immersive digital relaxation experiences and supplemental kits to optimize mental and emotional health.
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