To help people in the UK survive the long, cold and dark days of winter, easyJet Holidays put together a Beach in a Box kit to cure the winter blues. The at-home beach kit includes items like a sunny backdrop, a UVB lamp and 20kg of sand. To immerse all of the senses in the experience of a warm-weather getaway, the kit also includes plug-in sound simulator to create the sound of waves, an aroma diffuser to scent homes with the aroma of olive groves and a pina colada cocktail kit.
Curated to bring the experience of the Mediterranean home, the beach-themed kit responds to consumer research that says 70% of Brits are daydreaming about holidays at work and booking trips on company time.
At £19.99, the box is redeemable from the price of a package holiday with easyJet Holidays.
What's Driving This Trend
- At-home Experience Kits
- Brands can create kits that transport consumers to a desired experience, similar to an at-home beach kit, to provide novelty and relief from the mundane lifestyle.
- Virtual Reality Enhancements
- Companies can integrate technology like virtual reality headsets to expand the experiential impact of at-home experience kits.
- Multisensory Immersion
- Brands can improve immersion by incorporating other sensory experiences, like virtual reality, custom lighting, spatial audio and smell diffusers, to simulate a truly immersive experience.
Who This Affects Most
- Travel and Tourism
- Integrating at-home experience kits can provide travelers with a unique pre-travel experience and increase brand loyalty for specific travel companies.
- Retail
- Retailers can create at-home experience kits that bring the in-store shopping experience to the consumer's home to differentiate themselves and drive brand growth.
- Wellness and Mental Health
- Mental health and wellness companies can expand their offerings to include immersive digital relaxation experiences and supplemental kits to optimize mental and emotional health.
