Empowered entrepreneurship, voluntourism and purpose-built offerings are some of the themes at the forefront of the top 2023 Baby Boomer trends.
In 2023, The Golden Bachelor revived a reality franchise and 6.1 million viewers tuned in to see who 72-year-old grandfather Gerry Turner would give his final rose to. In this same vein, companies are debuting solutions that engage, connect and empower older demographics. What’s more, aspirational products, services and brands are being positioned expressly for mature consumers, like Beck's 70+ beer, which boasts a bitter taste made for advanced palates.
Netherlands-based supermarket chain Jumbo introduced a “chat checkout” as an intentionally slow checkout lane to combat loneliness, encourage conversation and help people shop for essentials without feeling rushed. Similarly, other retailers are implementing senior-friendly shopping days.
Stay ahead of the latest Baby Boomer innovations with Trend Hunter’s 2024 Trend Report.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
