'IHG Hotels,' the British hospitality company headquartered in Windsor, England, launched a new promotion across the U.K and Western Europe that allows families with senior relatives to book free rooms. The promotion is valid at 35 locations across the regions, with various IHG hotel brands included in the deal.
The promotion offers families the opportunity to book two rooms for a two-day-two-night stay while getting the more affordable of the two rooms at no charge to the consumer. This promotion is intended to encourage familial bonding and reconnecting in the post-pandemic world.
Dr. Audrey Tang, a psychologist who worked with IHG Hotels on crafting the promotion, states that "Lack of human physical contact can result in lower levels of happiness, higher reports of depression and stress, but as restrictions have lifted, people can once again come together to embrace life and each other, change their environments and create new memories and experiences as a family."
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Why This Trend Is Growing
- Inter-generational Travel
- Hotels can cater to the trend of inter-generational travel by offering free rooms for senior citizens when booked with their families.
- Promotions for Family Reunions
- Hotels can offer promotions for family reunions to encourage families to come together and create new memories post-pandemic.
- Psychology-based Marketing
- Hotels can collaborate with psychologists to create marketing promotions that address post-pandemic mental health concerns and promote familial bonding.
Industries Being Reshaped
- Hospitality Industry
- The hospitality industry can offer promotions targeted towards inter-generational travel and encourage familial bonding post-pandemic.
- Psychology Industry
- The psychology industry can collaborate with hospitality companies to create marketing promotions that address post-pandemic mental health concerns and promote familial bonding.
- Travel Industry
- The travel industry can offer promotions for family reunions and encourage families to come together and create new memories post-pandemic.
