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Boomers Trends

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.
TOP 20
#1: Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays FULL ARTICLE
Ideas
Lists
Videos
Photos
Insights
Adult Social Clubs
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
As social clubs and community groups flourish in major cities, largely catering to Gen Z and Millennials seeking connection, Social Club 150 emerged to address fundamental human needs for adults in... MORE
Women's History Month Campaigns
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Black Girl Vitamins has announced a partnership with actress and entrepreneur Malinda Williams, who is now the Official Brand Partner and Health Advocate during Women's History Month. This... MORE
Harmony-Promoting Postmenopausal Supplements
Harmony-Promoting Postmenopausal Supplements
Symphony Natural Health's MacaPause Provides Relief
Symphony Natural Health offers a dietary postmenopausal supplement named Femmenessence MacaPause. Formulated specifically for women in the postmenopausal life stage, the product is positioned as a... MORE
Natural Perimenopause Supplements
Natural Perimenopause Supplements
Symphony Natural Health Boasts Femmenessence MacaLife
Symphony Natural Health boasts a powerful dietary supplement under its Femmenessence line. Dubbed MacaLife, this product is formulated for women experiencing perimenopause. Symphony Natural... MORE
Targeted Active Aging Supplements
Targeted Active Aging Supplements
Sunello's Superfood Blends Support the Gut, Joints & More
Sunello is a new wellness brand for active adults that simplifies daily wellness with premium, targeted superfood powder blends. "Many adults want to age actively, but nutrition routines are often... MORE
Defiant Hair Color Collections
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Across the hair category, the dominant rhetoric around aging is to hide it—cover the grays, mask the changes, and maintain the illusion of youth at all costs—but The Aging Disgracefully... MORE
Muscle Support Protein Shakes
Muscle Support Protein Shakes
Two New Ensure Max Protein Shakes Nourish Active & Older Adults
As part of the Ensure Max Protein line, Abbott announced two new shakes to support muscle health and nutrition goals: Ensure Max Protein 42g and Ensure Max Protein 2 in 1 Muscle Support. Muscle... MORE
Longevity Wearables
Longevity Wearables
The Hume Band Helps Wearers Discover Habits That Speed Up and Slow Down Aging
The Hume Band is a wearable that sets itself apart by centering on longevity, delivering clear insights into the habits and biomarkers that accelerate or decelerate the aging process. The... MORE
Women-Focused Coordinated Medical Services
Women-Focused Coordinated Medical Services
Herself Health and Midi Health Collaborate
Healthcare providers Herself Health and Midi Health partner to deliver a coordinated medical service model for women in the midlife stage and beyond. Serving the Minnesota region, this... MORE
Bone Density-Addressing Medical Foods
Bone Density-Addressing Medical Foods
Sōlaria Biō Has Introduced a Product Named Bondia™
Sōlaria Biō's breakthrough product — which is dubbed Bondia™ — is classified as a medical food intended for the dietary management of bone density loss in postmenopausal women. The... MORE
Taste Pursuit
Travelers explore local food cultures to shape immersive travel experiences
Trend - Travel brands are building food-led journeys that submerge travelers in local culinary systems through market visits, farm expeditions, chef collaborations, and regional food trails—positioning cuisine as a central lens for discovering place and identity within travel.

Insight - In a world of increasingly standardized experiences, travelers are still seeking exploration—but with a growing desire for deeper cultural connection and meaning. Due to this, dining is no longer just about consumption, but about understanding the context, traditions, and stories behind what’s on the plate. This shift reflects a broader move away from surface-level excursions, ultimately reframing food as a gateway to more immersive and intentionally grounded travel.
Workshop Question - How might your brand transform everyday interactions into more meaningful, culturally rich opportunities?
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Megatrends
Local-Led Culinary Experiences
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
A diverse range of food tours offered by Intrepid Travel provides opportunities for meaningful cultural engagement through cuisine. Food plays a significant role in fostering human connection and... MORE
European Food Tours
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Air Canada Vacations highlights three European culinary tour packages that combine regional food traditions with guided cultural experiences. The Italy itinerary focuses on pasta making, wine... MORE
Culinary-Focused Travel Experiences
Culinary-Focused Travel Experiences
EF Go Ahead Tours Launches the Food Tours Collection
EF Go Ahead Tours has introduced an expanded portfolio of culinary journeys under the title 'Food Tours.' This culinary adventure-focused collection was developed in collaboration with America's... MORE
Ten-Day Culture Tours
Ten-Day Culture Tours
Trafalgar's Travel Guide Features Curated Music and Cuisine Destinations
The Tastes and Sounds of the South tour from Trafalgar is a ten day program that traces key cultural, musical, and culinary landmarks across Nashville, Memphis, Natchez, and New Orleans. The... MORE
Self-Heating Foot Therapy Tools
Self-Heating Foot Therapy Tools
EMSense's Foot Massager Provides Pain Relief, Comfort
The EMSense Triple Therapy Foot Massager is marketed as a portable, wireless device combining three modalities—vibration massage, heat therapy, and targeted compression—into a single... MORE
Ageing-Friendly Supplements
Ageing-Friendly Supplements
Wellbel’s Women’s 40+ Supplement Targets Hair, Skin, and Nail Health
Wellbel’s 'Women’s 40+ Hair, Skin, and Nail' supplement is redefining support for women navigating the hormonal shifts of perimenopause and menopause. Developed by Harvard-trained physician Dr.... MORE
Charitable Arthritis Relief Campaigns
Charitable Arthritis Relief Campaigns
LivRelief Runs a Campaign for Arthritis Awareness Month
During Arthritis Awareness Month in September, LivRelief is calling attention to its range of topical creams that are formulated to address chronic pain conditions such as rheumatoid and... MORE
Spoken AI Language Coaches
Spoken AI Language Coaches
Babbel Speak is an AI-Powered Vocal Coach for Language Learning
Babbel Speak is an AI-powered voice trainer integrated into the Babbel language-learning platform that guides beginner speakers through expert-curated, real-world scenarios and dialogues. The... MORE
Menopause-Focused Resource Platforms
Menopause-Focused Resource Platforms
Solv Wellness Debuts the Menopause Made Clear Platform
Solv Wellness, a healthcare enterprise focused on women's health in midlife, has introduced a new digital initiative named Menopause Made Clear. This platform is designed to function as a... MORE
Aging Parent Podcasts
Aging Parent Podcasts
The Grey Take is a Podcast About the Complicated Reality of Growing Older
Brookdale Senior Living launched a podcast for adult children of aging parents, The Grey Take, and because life isn't black and white, it dives into topics that are often glossed over. On the... MORE
Protein-Rich Plant-Based Nutritional Bbars
Protein-Rich Plant-Based Nutritional Bbars
L-Nutra Has Introduced the Prolon L-Protein Bar
L-Nutra's Prolon L-Protein Bar is designed to address the complex relationship between protein intake and healthy aging. Unlike conventional protein bars that prioritize high protein content... MORE
Mature Women-Focused Supplement Lines
Mature Women-Focused Supplement Lines
Midi Health's Supplements Target Women Over the Age of 40
Midi Health has introduced its first line of supplements specifically formulated for women aged 40 and above. The brand's range addresses common midlife health concerns such as cognitive function,... MORE
Technology-Driven Healthy Aging Projects
Technology-Driven Healthy Aging Projects
MEDTEQ+ and AGE-WELL Continue the envisAGE Initiative
MEDTEQ+ and AGE-WELL have unveiled the second cohort of their collaborative envisAGE initiative, featuring 20 new technology-driven projects aimed at enhancing the quality of life for older adults... MORE
Celebratory Midlife Campaigns
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
This summer, the Stripes Beauty Hotter Than Ever campaign kicks off to spotlight the power of midlife, help women thrive throughout menopause, and promote this natural phase of life as anything but... MORE
Targeted Health Insurance Plans
Targeted Health Insurance Plans
Saskatchewan Blue Cross Supports Individuals Aged 50 and Older
Saskatchewan Blue Cross has introduced a new health insurance plan specifically designed to address the evolving needs of individuals aged 50 and older. As such, the organization is offering a... MORE
Wearable Cooling Solutions
Wearable Cooling Solutions
Opal's Cool Wrap Boasts a Reprieve from Hot Flashes at Home & on the Go
The Opal Cool Wrap presents an innovative wearable cooling solution that is specifically engineered to address multiple physiological discomforts. The product particularly targets women... MORE
Health-Focused Body Positivity Apps
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Stories With Substance's collaboration with The UnderBelly represents a strategic fusion of marketing expertise and wellness innovation. This results in a tailored approach to mental health and... MORE
Cross-Generational Hard Tea Campaigns
Cross-Generational Hard Tea Campaigns
Lipton Hard Iced Tea Launches its 'Don’t Retire the Party'
In celebration of National Iced Tea Day on June 10, Lipton Hard Iced Tea has introduced 'Don’t Retire the Party,' a cross-generational campaign that highlights the enduring appeal of social... MORE
Women's Wellness Supplement Expansions
Women's Wellness Supplement Expansions
Legendairy Milk Expands Nationwide Through Walmart
Legendairy Milk's nationwide Walmart expansion represents a significant milestone in increasing accessibility to specialized women's wellness supplements. The company's product line is particularly... MORE