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Boomers

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.
Ideas
Lists
Videos
Photos
Insights
Top 45 Boomer Trends in 2019
Top 45 Boomer Trends in 2019
From Post-Menopause Multivitamins to Nostalgic Festival Boxes
The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of... MORE
15 Gifts for Grandparents
15 Gifts for Grandparents
From Heart Health Wearables to Elegant Stoneware Kitchen Kettles
There are many lucrative categories one can explore when searching for gifts for grandparents. This can be a product that streamlines the medication-taking process like the Hero dispenser or an... MORE
Anxiety-Fighting Sensation-Emitting Armbands
Anxiety-Fighting Sensation-Emitting Armbands
A USC Professor Develops a Wearable Therapeutic Tool
The positive implications of wearable therapeutic tools are that they have the ability to effectively alleviate anxiety through sensation. Assistant Professor Heather Culbertson from the Department... MORE
Nostalgic Festival Boxes
Nostalgic Festival Boxes
This Limited-Edition Box Set Celebrates the 50th Anniversary of Woodstock
To celebrate the 50th anniversary of Woodstock, Woodstock Nation is releasing a Limited-Edition Box Set that shares footage of the last real Woodstock reunion concert that was filmed. Inside the... MORE
Healthy Gut-Friendly Granola
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
Lizi’s, the renowned, health-focused cereal company, recently launched a new ‘Digestive Health Granola’ that supports a healthy gut and digestive system. The vegan granola boasts... MORE
Entrepreneurial Networking Events
Entrepreneurial Networking Events
Bay Area Residents Can Take Part in These Boomer-Focused Events
The Bay Area Life Reinvented Boomer Entrepreneur Network is hosting a series of events throughout the state’s most business-savvy location to help attendees find inspiration, build the... MORE
Ultra-Loud Alarm Clocks
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
Those who are prone to sleeping through the sounds of their alarm clock in the morning won’t be able to ignore The Screaming Meanie Forte, which is now being introduced as “the loudest... MORE
Senior Companionship Dog Dates
Senior Companionship Dog Dates
Pedigree’s Dog Dates Pairs the Elderly with Canine Friends
Loneliness and social isolation can have a significant impact on senior health and to help older people remain socially and physically active, Pedigree launched its Dog Dates campaign. Pedigree... MORE
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Implications - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomers business-owners are turning to resources that offer support from a community of their peers. This serves as a reflection not only of the work ethic of this microgeneration, but more importantly their inclination to be fueled by a supportive community.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Menopause Multivitamins
Post-Menopause Multivitamins
Ritual's Multivitamin for Women 50+ Supports Healthy Aging
Ritual, which is passionate about creating vitamins that are pure, effective and transparent when it comes to ingredients, recently launched a Multivitamin for Women 50+ that specifically supports... MORE
In-Home Medication Managers
In-Home Medication Managers
Hero is a High-Tech Solution for Precision in Medication
Hero is a high-tech medication manager that is ideal for individuals who are taking a variety of meds every day. The device is geared toward an older demographic or people that tend to be forgetful.... MORE
Pop Culture Burger Promotions
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
foodora, the popular on-demand food delivery service, recently partnered with quick-serve restaurant Burgers n’ Fries Forever to launch the limited-time-only OK BOOMER Burger. ‘OK... MORE
play_circle_filled Heartwarming Sweater Commercials
Heartwarming Sweater Commercials
Gap Launched 'The Hoodie' Campaign Just in Time for the Holidays
The iconic fashion retailer Gap recently debuted a new campaign titled ‘The Hoodie’ just in time for the 2019 holiday season. It tells the story of a mother and son throughout various... MORE
play_circle_filled Pizza-Branded Parent Stations
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
According to a recent study, the hashtag #ParentFail peaks during the back-to-school season, and in an effort to appreciate parents across the United States, frozen pizza brand Red Baron has... MORE
play_circle_filled Fast-Charging Mobility Scooters
Fast-Charging Mobility Scooters
Daymak's Boomerbeast 2 Recharges in Just 20 Minutes
Daymak’s Boomerbeast 2 is a first-of-its-kind electric mobility scooter with fast-charging battery technology—it’s so efficient that it can be plugged into a regular outlet and topped... MORE
Volunteer-Based Retiree-Friendly Programs
Volunteer-Based Retiree-Friendly Programs
Give 5 is a Social Volunteer Program in Greene County
As a social volunteer program, Give 5 inspires individuals to be active in their community. The initiative is geared for “retired (or almost retired) baby boomers aged 60+ who live in the... MORE
play_circle_filled Chore Payment Taxi Apps
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
According to a study, UK parents spend three hours a week driving their children around, which annually equates to an extra 1,648 miles, but the ŠKoda Parent Taxi app will finally allow parents to... MORE
Senior Entrepreneur-Focused Communities
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
The Senior Entrepreneurs Group is a business-oriented community which meets monthly in the City of Boroondara—a local government area in Victoria, Australia. The group is founded by Frederick... MORE
Boomer-Backed Lifestyle Coaching
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
Linda Clay is a walking testimony that one does not have to give up after being laid-off from work in their mid-60s. Instead of biting the bullet and entering years of retirement, the entrepreneur&#... MORE
Budding Boomer Ghostwriters
Budding Boomer Ghostwriters
Judy Katz's Retirement Has Been Translated to a Successful Ghostwriter
There are a few benefits to being a successful ghostwriter. For one, the job is largely freelance-based, which allows individuals to choose their own hours and balance the workflow with their... MORE
Boomer-Owned Insurtech Firms
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
Coya is a Berlin-based insurtech firm that operates on a straightforward business model, is designed to be “affordable, transparent, and easily accessible,” and one that testifies to the... MORE
Boomer Gig Economy Programs
Boomer Gig Economy Programs
BoomersPlus Pairs Retirees with Businesses Looking to Hire
While many baby boomers have plenty of relevant work experience, it can be difficult for them them to find fulfilling work after retiring, especially when many of them are interested in shorter term... MORE
Thin Hair-Combating Treatments
Thin Hair-Combating Treatments
Nioxin's Hair System Kit No.3 Removes Follicle-Clogging Sebum
Nioxin has recently announced the launch of its the Hair System Kit No.3. The kit is a professional thickening treatment that is specifically targeted to individuals with died hair and have light... MORE
Typewriter Repair Businesses
Typewriter Repair Businesses
Philly Typewriter is a Boomer-Owned Business That is High in Demand
Although the digital age is seemingly making analog devices obsolete, a typewriter repair business is thriving. Partly motivated by nostalgia for the beautiful, vintage-style writing devices and... MORE
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
Alexis Ohanian, famed tech entrepreneur and Co-Founder of Reddit, created a podcast series called Business Schooled to enable listeners of all ages to get a better idea of what drives success when... MORE