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Boomers

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.
Ideas
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Insights
Generational Trivia Games
Generational Trivia Games
Age Gap is a Trivia Game That Challenges Kids and Adults Knowledge
Finding a game that everyone will enjoy for a family game night can be difficult, but ‘Age Gap’ is a game everyone can settle with. The game’s description says it was “designed to help big... MORE
Portable Ice-Breaker Games
Portable Ice-Breaker Games
Storyology is a Social Ice-Breaker Game That is Perfect for Parties
‘Storyology’ makes starting conversations easy with its simple and portable design. The wooden spin board design contains twelve topics to land on, encouraging players to share stories... MORE
Commemorative Clothing Capsules
Commemorative Clothing Capsules
Rowing Blazers Celebrates Barbar the Elephant's 90th Anniversary
Rowing Blazers, FILA, and Nelvana have come together and designed a tennis-inspired capsule collection that celebrates the well-loved children’s literacy character Barbar the Elephant. The... MORE
The Post-Pandemic Future of Microgenerations
The Post-Pandemic Future of Microgenerations
Microgenerations and Consumer Behavior Post-Covid
At its core, generational segmentation is about understanding a group’s shared experiences and how they impact their current stage of life; consumer behavior post-covid is more complex. For... MORE
Unparalleled Anti-Ageing Technologies
Unparalleled Anti-Ageing Technologies
Shiseido's Newest Product Uses a Unique Patented Technology
Leading skincare brand, Shiseido, announced it will launch its Second Skin tech product in October. Second Skin uses a technology that targets undereye aging without make-up. Second Skin is a part... MORE
AI-Powered Sleep Apnea Machines
AI-Powered Sleep Apnea Machines
ResMed Launches Innovative New CPAP Unit Called the 'AirSense 11'
American sleep device manufacturer ResMed has released the ‘AirSense 11,’ its newest CPAP machine that is used to treat sleep apnea. The new device, which is an upgraded version of the... MORE
Grandparent-Specific Investment Apps
Grandparent-Specific Investment Apps
The EarlyBird App Helps Connect Long-Distanced Families
EarlyBird is a brand new app that helps grandparents connect with their grandchildren through the ultimate gift of investment. EarlyBird is a great way for grandparents to give their older... MORE
Age-Friendly Beauty Campaigns
Age-Friendly Beauty Campaigns
Ilia's 'In Between Us' Campaign Features Popular Boomer Influencers
Clean beauty brand Ilia Beauty launched a progressive and inclusive marketing campaign called ‘In Between Us’ that features a range of boomer-aged social media influencers. Pushing... MORE
Senior Skincare
Skincare brands launch products targeting boomers
Trend - While countless skincare brands explicitly focus on Millennial consumers, products specifically targeting boomers are also on the rise. These mature skin-focused products ditch elusive claims of age-reversal and instead focus on skin health, texture, and post-menopausal skin concerns.
Workshop Question - How can your brand meet the needs of consumers at different life stages?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
60 Gift Ideas for Dads
60 Gift Ideas for Dads
From Two-Headed Screwdrivers to Baby Boomer-Targeted CBD Prerolls
From boomer-inspired board games and countertop beer taps to high-end whiskeys and luxury watches, this list of gift ideas for dads has got you covered, no matter your old man’s tastes. If... MORE
Retro-Inspired Fitness Classes
Retro-Inspired Fitness Classes
Retroglow's Virtual Fitness Lesson is Designed for the Whole Family
Retroglow is a London-based fitness studio that specializes in retro-inspired dance and fitness classes. The company offers a series of dance and workout classes designed for small groups, large... MORE
Senior-Focused Health Applications
Senior-Focused Health Applications
LG and Independa Have Brought Wellness Features to LG Smart TVs
LG has announced a new collaboration with Independa to bring a variety of wellness-focused features to LG smart TVs. The ‘Independa Health Hub’ is a senior-focused application that... MORE
Remote Elderly Care Apps
Remote Elderly Care Apps
Amazon Launches Elder Care Subscription Service, Alexa Together
Amazon has announced the launch of Alexa Together, a subscription-based service designed to help caregivers provide remote support for the elderly people in their lives. The service will utilize... MORE
Online Diversity Initiatives
Online Diversity Initiatives
The Micropedia of Microagressions is an Awareness Tool for Diversity
‘Zulu Alpha Kilo,’ a Toronto-based company of creatives, has launched an online diversity initiative under the name ‘The Micropedia of Microagressions.’ This is an online... MORE
Wireless Digital Stethoscopes
Wireless Digital Stethoscopes
Eko Releases the 'Eko DUO' For Personalized Cardiac Assessment
Eko, a cardiopulmonary digital health company, has released the ‘Eko DUO,’ a cardiac assessment device that works as both a digital stethoscope and an electrocardiogram (ECG). The FDA-... MORE
Intergenerational Video Creation Apps
Intergenerational Video Creation Apps
Zoog Lets Grandparents Be Creators for Better Family Bonding
Zoog, a children’s video creation platform, was designed to facilitate better online family bonding, offering users an interactive alternative to popular video-call apps. The new platform... MORE
Digital Quality Time Platforms
Digital Quality Time Platforms
Grandy Was Designed to Connect Grandkids and Their Grandparents
Grandy is a platform designed to bring grandparents and grandchildren together. The platform offers a simple solution to connecting with loved ones and provides easy-to-follow instructions. To use... MORE
Wifi Picture Frames
Wifi Picture Frames
The 'Nixplay Touch Frame' is Perfect for Keeping Families Connected
The ‘Nixplay Touch Frame’ is a new 10.1-inch touch screen picture frame that lets multiple users upload photos from anywhere,  at any time. The device looks like a standard analog... MORE
Boomer Inspired Trivia Games
Boomer Inspired Trivia Games
'Boom Again' is the New Trivia Game Designed To Relive Old Memories
A new trivia game, Boom Again, has recently hit the market and is designed to let help baby boomers relive their fondest memories. The board game consists of 2,200 questions that have to do with the... MORE
play_circle_filled Boomer-Specfic E-Commerce Platforms
Boomer-Specfic E-Commerce Platforms
Starts at 60 Launches an Online Marketplace For Older Aussies
Australian media company Starts at 60 has launched an e-commerce platform dedicated to tech-savvy Baby Boomers. From clothing and footwear to health supplements and kitchen appliances, this online... MORE
Retirement Community Platforms
Retirement Community Platforms
Retirement Voices is a New Community Platform for Retired Women
Retirement Voices is a digital platform for retired women to connect, grow and share experiences amongst each other. Retirement Voices was founded by boomer babies Roxanne Jones and Leslie Inman -... MORE
Boomer Dating Apps
Boomer Dating Apps
Senior Dating Agency Launches Two New Over 50s Dating Sites
Senior Dating Agency Ltd has announced the launch of two new dating sites that will cater to individuals seeking romantic partners in the over 50 dating niche. The two UK-based sites will be the... MORE
Family Zoom Cooking Lessons
Family Zoom Cooking Lessons
Luca & Lorenzo's Italian Zoom Cooking Lessons is a Family Favorite
Luca & Lorenzo’s Zoom cooking lessons are a hit amongst all family members and food enthusiasts. The Covid-19 pandemic has shifted the ways in which families connect and spend time together.... MORE
Digital Birthday Cards
Digital Birthday Cards
'It's Your Bday' Offers the Simplest Way to Send a Virtual Birthday Wish
It’s Your Bday is a new website that offers the simplest way to create a video montage to send to a loved one on their birthday. It was designed to offer a hassle-free video recording and... MORE
Baby Boomer-Targeted CBD Prerolls
Baby Boomer-Targeted CBD Prerolls
Dad Grass is Cannabis Option with Intergenerational Appeal
Dad Grass CBD prerolls intend to offer customers a mellow alternative to the high THC products typically offered in cannabis dispensaries. The brand’s mission is to bring back the “... MORE