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Boomers Trends

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.
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#1: 60 Gift Ideas for Dads
From Two-Headed Screwdrivers to Baby Boomer-Targeted CBD Prerolls FULL ARTICLE
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Slow Checkout Lanes
Slow Checkout Lanes
Jumbo's Kletskassa is for Chatting with the Cashier
Netherlands-based supermarket chain Jumbo created a special checkout lane called Kletskassa, which translates to “chat checkout,” so that people can actually enjoy talking to the cashier... MORE
Cannabis-Infused Bonbons
Cannabis-Infused Bonbons
SASS Launched a Limited Run of Cannabis-Infused, Wine-Filled Bonbons
SASS, a Brooklyn-based confectionery and luxury chocolate maker, has just released a limited batch of heart-shaped cannabis-infused and wine-filled Valentine’s Day bonbons. Made from premium... MORE
Low-THC Cigarettes
Low-THC Cigarettes
Bogart Hemp Cigarettes Appease Cravings With a Low THC Mix for Calming Effects
Tobacco smokers are increasingly turning to hemp-based smokes as a way to enjoy smoking without the high levels of THC typically associated with marijuana. The trend toward session-able cannabis is... MORE
Perimenopause-Focused Health Apps
Perimenopause-Focused Health Apps
The 'perry' Mobile App Offers Support for Perimenopause Symptoms
perry: Perimenopause Community is a comprehensive mobile app designed to provide support and resources to women experiencing perimenopause. This time in a woman’s life, which typically occurs... MORE
Perimenopause Support Apps
Perimenopause Support Apps
'Balance' is a Community-Driven Menopause Support Service
The Balance menopause app is a doctor-founded, community-driven service designed to help women through the perimenopause and menopause stages. The app is certified by ORCHA and has been featured in... MORE
Multi-Generational Vacation Packages
Multi-Generational Vacation Packages
Multigenerational Vacations Connect Seniors with Grandkids
Multigenerational Vacations is a travel and experience company founded to offer multigenerational families complete getaways focused on bonding and fostering deeper connections. Multigenerational... MORE
Baby Boomer Glampsites
Baby Boomer Glampsites
New Glamping Site for Baby Boomers Planned in Monmouthshire
A glamping site in the Monmouthshire countryside in Wales is targeting “baby boomers and Instagram influencers” with its plans for up to six safari-style tents. The development at Rhewel... MORE
VR-Based Chronic Pain Treatments
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Technology has certainly developed the ways in which we approach chronic pain treatment. Innovations in virtual reality, for one, carry major implications for recovering patients and as exhibited by... MORE
Remote Care
Wireless sensing technology is being adopted to deliver non-invasive home care
Trend - As the possible applications of artificial intelligence continue to evolve, new med tech startups are leveraging Wi-Fi sensing technology augmented by AI to provide non-invasive forms of health monitoring to at-home patients. This includes fall detection, activity level monitoring, and abnormal behavior monitoring.
Workshop Question - How is your brand taking advantage of new artificial intelligence technologies?
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IoT-Based Elderly Care Systems
IoT-Based Elderly Care Systems
Mokosmart Offers an IoT Platform for Ensuring Seniors Safety
MOKOSmart, a leading producer of IoT hardware and solutions, has released a specialty medical IoT system for elderly care. The system has been designed to help families and healthcare workers... MORE
Wi-Fi Elder Care Solutions
Wi-Fi Elder Care Solutions
Origin Wireless AI Launched a Non-Invasive Safety Solution for Elders
‘Origin Wireless AI’ launched an at-home monitoring solution for elder care that is not invasive. Many elder care monitors involve cameras or robots, which can both be invasive to... MORE
Wi-Fi-Enabled Senior Care Sensors
Wi-Fi-Enabled Senior Care Sensors
Aerial Supports Senior Independence with Its 'WiFi Sensing' Tech
Aerial Technologies specializes in ‘WiFi Sensing’ solutions that enable active Wifi networks to double as wide-reaching motion sensors.  More specifically, the brand offers this... MORE
Remote Wellness Monitoring Solutions
Remote Wellness Monitoring Solutions
The 'Caregiver Aware' Service Offers Proactive Healthcare
‘Cognitive Systems,’ the Ontario-based wellness monitoring company most known for its flagship ‘WiFi Motion’ technology, launched ‘Caregiver Aware,’ a non-... MORE
Innovate
Through Chaos
#1 Bestseller in Strategic Management
Gold Medal - Axiom Book Awards
The ai-enabled, post-pandemic future is YOUR window of opportunity. Don't miss out! Create the Future is an inspiring guidebook for disruptive thinking, innovation, and finding opportunity in chaos. Take the next step in your future and join 40,000+ readers already unlocking their potential.

By Jeremy Gutsche, CEO of Trend Hunter
New York Times Bestselling Author
Best Future Innovation Book
Comprehensive Perimenopause Apps
Comprehensive Perimenopause Apps
The Health & Her App is a Leading Solution for Symptom Management
The Health & Her app provides a personalized approach to menopause and perimenopause, taking into account a woman’s unique symptoms and health history. The app offers a variety of features,... MORE
Action-Oriented Menopause Apps
Action-Oriented Menopause Apps
'Caria' is an App that Offers Actionable Resources for Women
The Caria app is engineered to provide women with support solutions and resources for managing symptoms of perimenopause and menopause itself. The main benefits of Caria are that it combines a... MORE
Retirement Finance Apps
Retirement Finance Apps
Udeshi Financial Unveils P.R.I.D.E. Framework for Those in Retirement
Udeshi Financial, a well-established provider of financial planning services, recently unveiled its innovative P.R.I.D.E. framework aimed at helping baby boomers and seniors achieve their retirement... MORE
Nostalgic Muscle Cars
Nostalgic Muscle Cars
AC Cars will Debut a Shelby Roadster-Inspired, 654-HP 'AC Cobra'
The AC Cobra GT Roadster is an upcoming sports car that revives one of the most iconic names in motoring history. It is a modern reinterpretation of the classic ‘AC Shelby Cobra’ from... MORE
play_circle_filled Informative Perimenopause Apps
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
The mySysters app is a comprehensive solution for women navigating the perimenopause and menopause stages. With a user-friendly interface, the app provides a variety of features to help women manage... MORE
Perimenopause Support Apps
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Bearable is a perimenopause support app designed to help women manage their symptoms and track their health. The app provides a one-stop solution for tracking various health factors, including mood,... MORE
Locally Driven Travel Agencies
Locally Driven Travel Agencies
On the Go Tours Offers Authentic Lodgings and Luxury Accommodations
On the Go Tours is a travel agency specializing in unique experiences that are catered to consumers of all ages, including those over 50. The agency focuses on accommodations that are authentic to... MORE
50+ Solo Travel Experiences
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Explore is a Canadian company that helps mature travelers plan the trip of their dreams, and is the ideal resource for those seeking to embark on solo travel experiences. With mature travelers... MORE
Purpose-Driven Boomer Vacations
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
One of the ways that Baby Boomers are satisfying their wanderlust in a cost-effective way is with volunteer vacations. Discover Corps is one such volunteer travel company that offers a meaningful... MORE
Exotic Vacation Services
Exotic Vacation Services
Down Under Endeavors Provides Experiences for All Types of People
Down Under Endeavors is a Chicago, Illinois-based travel and getaway company focused on providing exciting experiences in the Oceania region and beyond. The company provides exotic getaways tailored... MORE
Free Family Hotel Getaways
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
‘IHG Hotels,’  the British hospitality company headquartered in Windsor, England, launched a new promotion across the U.K and Western Europe that allows families with senior... MORE
Family Activity Resorts
Family Activity Resorts
The Breakers Palm Beach Resort has Fun Activities for All Ages
The Breakers Palm Beach is a luxury resort located at One South County Road in Palm Beach, Florida. The resort’s premium coastal location enables it to offer a wide variety of activities for... MORE
Baby Boomer Multivitamins
Baby Boomer Multivitamins
GNC's 50+ Multivitamin Gummies Support Mature Men and Women
GNC’s new 50+ Multivitamin Gummies were specifically created to support the needs of consumers ages 50 and up, all the while offering the benefits of an industry-leading multivitamin in a crowd-... MORE
Retirement Savings Accounts
Retirement Savings Accounts
Robinhood Pivots to a More Comprehensive Service Plan
One may now open a retirement savings account with Robinhood, the popular stock trading app that enables day trading and meme stocks. The move definitely contributes to the longevity of the platform... MORE
Boomer-Friendly Travel Services
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Specializing in “tailor-made holidays for Silver Travelers,” Silver Travel Advisor is a service that makes planning the trip of one’s dreams easier than ever before. The platform... MORE
Multi-Generational Travel Services
Multi-Generational Travel Services
Tauck Bridges Journeys are Engineered for Full Families
Tauck Bridges is a travel service company with a suite of over 140+ unique, tailored Tauck travel experiences. The company believes that travel should be fun and engaging for all age groups, whether... MORE