A glamping site in the Monmouthshire countryside in Wales is targeting "baby boomers and Instagram influencers" with its plans for up to six safari-style tents. The development at Rhewel Farm, about a mile from Chepstow, is intended to capitalize on the growth of glamping, which is driven by the cost-of-living crisis, a growing interest in sustainable tourism and anxiety over foreign holidays, according to a planning application.
The site will feature three "luxury safari tents" and three "woody safari tents", each capable of accommodating six people. The tents will be made from natural materials in earthy brown tones to blend into the surrounding landscape and will have self-contained kitchens and bathrooms. Mobile toilets and showers, car parking, and secure cycle storage, will also be provided.
What's Driving This Trend
- Luxury Glamping
- Developing more luxurious and eco friendly glamping sites targeting middle aged demographics and social media influencers.
- Sustainable Tourism
- Increasing focus on sustainable and eco-friendly initiatives in the tourism industry as a response to the cost-of-living crisis and anxiety over foreign holidays.
- Staycation Travel
- Growing popularity of staycations as a form of domestic travel due to anxiety over foreign travel and the pandemic.
Who This Affects Most
- Tourism and Hospitality
- Innovation opportunities include the development of luxurious and eco-friendly glamping sites and introducing sustainable initiatives in the tourism industry.
- Real Estate and Construction
- Opportunities include investing in construction and real estate of glamping sites to facilitate sustainable tourism.
- Social Media and Marketing
- Opportunities include marketing campaigns targeting social media influencers and baby boomers to promote glamping sites and encourage sustainable tourism.
