STARBURST's Work from AnywAIRS Kit Brings Fun to the 9-to-5
Laura McQuarrie — July 27, 2022 — Marketing
References: tarburst & prnewswire
STARBURST's limited-edition Work from AnywAIRS essentials kit is full of everything adults need to bring "flavor, fun and childlike wonder into the '9-to-5.'" This playful kit leans into the fact that more and more adults are working outside of the home, at an at-home workstation or making the most of an accommodating hybrid schedule.
The flavor- and fun-focused kit includes STARBURST Airs Gummies, a FUNBOY Rainbow Chaise Lounger, FUNBOY electric air pump, collapsible water bottle and work notebook. Fans can enter for their chance to win a kit of their own online for a limited time. This curated kit was made to "combat the mundane" and it conveys the soft, squishy and airy nature of the STARBURST Airs Gummies.
The flavor- and fun-focused kit includes STARBURST Airs Gummies, a FUNBOY Rainbow Chaise Lounger, FUNBOY electric air pump, collapsible water bottle and work notebook. Fans can enter for their chance to win a kit of their own online for a limited time. This curated kit was made to "combat the mundane" and it conveys the soft, squishy and airy nature of the STARBURST Airs Gummies.
Trend Themes
1. Playful Work Essentials - Creating limited edition, fun-focused kits of essential work items can add an element of excitement to the day-to-day routine of remote workers.
2. Importance of Mental Breaks - Products that encourage taking mental breaks, such as an inflatable lounger and collapsible water bottle, can provide opportunities for remote workers to recharge and increase productivity.
3. Hybrid Work Adaptations - As the concept of hybrid work arrangements becomes increasingly popular, companies can innovate by creating products and solutions that cater to the unique needs of remote workers.
Industry Implications
1. Office Supplies and Accessories - Companies that create playful, customizable, and/or sustainable versions of essential office items, such as notebooks and water bottles, can appeal to remote workers looking for ways to personalize their at-home workspaces, regardless of location.
2. Health and Wellness - Recharge products, such as collapsible water bottles and ergonomic chairs, can be marketed as essential for maintaining physical and mental health during long workdays and promoting healthy work habits.
3. Food and Beverage - Companies that create snack boxes for remote workers, and potentially incorporating energy-boosting ingredients, can cater to their nutritional needs and provide motivation and satisfaction during work hours.
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