To kick off the launch of Starburst Airs aerated gummies, Mars Wrigley is opening the doors to a Starburst Airs Market pop-up in Los Angeles. The experiential pop-up space is faithful to the essence of the gummies, from inflatable food and household essentials to other elements in the space that are made to be squeezed, touched and photographed.
The pop-up market will only be open for one day and for a short time, the temporary store will replicate the experience of eating the soft and squishy treats. The immersive market is also the place to taste Starburst Airs Gummies samples before they are actually available for sale.
The playful pop-up reinvents the familiar market experience with a unique look and feel that's distinct to the Starburst brand.
What's Driving This Trend
- Experiential Pop-ups
- Brands can create unique, playful and immersive pop-up experiences that embody their product essence and engage customers.
- Aerated Treats
- Aerated candies create an opportunity for brands to introduce exciting new textures and shapes to the confectionery market.
- Pre-launch Sampling
- Offering customers a chance to sample a product before it launches can create buzz and hype, driving early sales and customer loyalty.
Who This Affects Most
- Confectionery
- Brands in the confectionery industry can experiment with aeration to create new, unique products that stand out from the competition.
- Retail
- Retailers can use pop-up stores as a way to generate interest and build hype around a new product launch or brand experience.
- Marketing and Advertising
- Marketing and advertising agencies can leverage the power of experiential marketing to create memorable campaigns that engage customers and increase brand recognition.
