Tropical Seltzer Staycations

Topo Chico Hard Seltzer and Airstream Present the 'Stayman Islands'

Topo Chico Hard Seltzer and Airstream are bringing the vacation experience directly to homes with the 'Stayman Islands' experience. Designed to transform fans' yards into the ultimate destination for three days and two nights, this innovative experience offers a vacation "without the stress of planning, packing, or paying."

The Stayman Islands offer all the elements of "a vacation right at home, including transforming yards into an oasis, complete with genuine sand for a beach-like experience. A full lounge area with plush recliners and a selection of beach reads," will also be provided.

Additionally, this summer staycation will feature "a private Airstream trailer for two nights and resort-like 'perks' such as a relaxing massage, a chef-curated dinner, and live musical entertainment alongside a selection of Topo Chico Hard Seltzer and snacks," to create the ultimate vacation without leaving the comfort of home.

Image Credit: Topo Chico Hard Seltzer

Home-based Vacations
The trend of vacation experiences offered directly in people's backyards is blending luxury travel with the convenience of home.
All-inclusive Staycations
There is an increasing desire for comprehensive staycation packages that provide all the amenities of a resort without the need to travel.
Luxury Outdoor Living
Transforming home environments into high-end, relaxing outdoor living spaces is becoming a popular choice for those seeking a retreat experience.

Industries Being Reshaped

Home Improvement
The integration of luxury amenities and resort-style setups into residential properties is driving growth in the home improvement sector.
Hospitality
The hospitality industry is expanding its services to include at-home experiences that replicate traditional vacation elements.
Outdoor Furniture
Premium outdoor furniture and accessories are seeing increased demand as more consumers create lavish backyard retreats.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 80%
Freshness 29%