This list of lifestyle trends reflects a growing consumer demand for holistic beverages, science-backed innovations, and culturally influenced nutrition products. As individuals become more knowledgeable about their personal needs, the lifestyle industry is undergoing a shift to accommodate the increasing interest in functional products.
Consumers in search of wellness experiences can experience the 48 Collagen Café, a new wellness space dedicated to relaxing and benefiting the body. This Parisian cafe is known for its collagen-infused lattes, which are paired with 12-minute LED red light therapy sessions to stimulate collagen production, reduce fine lines, and boost circulation.
For the active consumer, the air Polymer Adapter Bottle (Gen2 PAB) is leak-free, dishwasher-safe, and made with more than 50% recyclable materials. Gen2 PAB is designed with an instant flavor activation thanks to the innovative ActiveOn Mouthpiece, which needs no lifting for infusion.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
