Age-defying biohacker, surfing legend and passionate ocean conservationist Kelly Slater co-founded Freaks of Nature, a new sunscreen brand focused on protecting outdoor athletes.
A consumer survey commissioned by the Squared Circles team found a growing generation of outdoor athletes, 78% of whom seek products to optimize the health of their skin barrier. What's more, 95% are seeking a skincare brand formulated specifically for their needs.
Freaks of Nature shares high-performance formulas fueled by bio-engineered ingredients to withstand wind, sun exposure, heat, sweat and pollution. The brand is introducing itself to the world with a trio of protective, skin barrier-boosting solutions: the Deeper Dive Moisturizer, Daily Defender Sunscreen and Peak Performance SPF 50, a 100% mineral sunscreen formula with vegan spider silk protein.
What Makes This Trend Stand Out
- High-performance Sunscreens
- Bio-engineered ingredients for lasting skin protection against environmental factors.
- Customized Skincare Brands
- Brands tailored specifically to meet the needs of outdoor athletes and health-conscious consumers.
- Vegan Spider Silk Protein
- Innovative use of ethical ingredients for sustainable and effective skincare solutions.
Sectors Adopting This
- Outdoor Athletics
- Opportunities for specialized skincare products to cater to the skin health of athletes engaged in outdoor activities.
- Bio-engineered Cosmetics
- Emerging sector utilizing advanced ingredients for enhanced skincare benefits and performance.
- Sustainable Beauty
- Growing market demand for eco-friendly and cruelty-free skincare products that deliver high efficacy.
