Ben’s Original is shaking up the flavored rice game with the debut of four new Street Food rice dishes.
Perfect for anyone looking to add some international flare to dinnertime, the new four new Street Food rice dishes draw on some beloved street food recipes from around the world. The first of the new dishes is a Street Food Bean & Rice Burrito Bowl, which is a Mexican-inspired bowl made up of long-grain rice, beans, and vegetables. Next, there's the Street Food Fried Rice with Vegetables, which is and Asian-inspired dish made up of long-grain rice, vegetables, and savory soy sauce. Other options include the Southern-inspired Street Food Gumbo with Chicken Andouille Sausage and the Jamaican Jerk Style Beans & Rice with Chicken.
Image Credit: Ben’s Original
Why This Trend Is Growing
- Cultural Fusion Cuisine
- The new rice bowls represent a growing interest in combining culinary elements from various cultures into single, convenient meal options.
- Convenient Gourmet Meals
- Ready-to-eat rice dishes that resemble authentic street food are transforming how consumers perceive meal preparation and quality.
- Plant-based Variations
- Expanding the flavor profile of rice bowls with plant-based ingredients presents an alternative for health-conscious consumers and vegetarians.
Industries Being Reshaped
- Food & Beverage
- Innovations in pre-packaged, culturally diverse meals are reshaping the convenience food market.
- Grocery Retail
- Supermarkets are expanding their ready-to-eat meal sections with globally inspired, street food-style products to attract diverse customer bases.
- Culinary Tourism
- The trend of street food-inspired packaged meals allows consumers to experience international flavors without leaving their homes.
