Ben's Original Street Food is a new range of quick-cooking globally inspired entrées sharing protein and fiber to help people refuel during busy days. These nourishing meals for fast lunches, easy dinners and late-night cravings need just 90 seconds in the microwave to take taste buds on a journey through flavor.
Some of the available varieties in the range include Ben's Original Street Food Jamaican Jerk Style Red Beans & Rice with Chicken; Street Food Gumbo with Chicken Andouille Sausage; and a Mexican-inspired Bean & Rice Burrito Bowl.
For a limited time, fans in the United States have the chance to win a Ben's Original Street Food lunch delivery straight to their home or workplace in select cities. Fans outside of New York, Los Angeles and Chicago can enter online for a chance to receive one of the new Ben's Original Street Food entrées by delivery or mail.
What Makes This Trend Stand Out
- Global-flavored Microwavable Meals
- Ben's Original Street Food leverages diverse, international flavors in convenient, quick-serve meal options.
- Protein-packed Quick Lunches
- These entrées cater to busy professionals seeking nutritious, high-protein meals that require minimal preparation.
- Interactive Food Promotions
- Offering contests for home delivery of meals adds a dynamic and engaging marketing approach to food promotion.
Sectors Adopting This
- Convenience Food
- The rise of quick-cooking, globally inspired meals addresses the demand for convenient yet diverse food choices.
- Health-conscious Foods
- Incorporating proteins and fibers into fast-prep meals aligns with consumer preferences for healthy eating on-the-go.
- Digital Food Marketing
- Utilizing online contests and giveaways to promote food products enhances consumer interaction and brand loyalty.
